New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Friday, March 02, 2012

The New Rules of Relationship Marketing

Mari Smith, Relationship Marketing Guru
 I saw this video on Mashable and think it well worth your time to take a look. Mari Smith  has been talking about  relationship marketing for years and shares some things that might help you with your  marketing efforts.  I can't wait to read her new book, The New Relationship Marketing!

 In this episode of Behind the Brand she shares some tips from it, including:
  • Growing your social media connections
  • Establishing yourself as an expert
  • Leveraging other people’s content 
Get to know her better, read her her blog.

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