New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Monday, February 27, 2012

More Marketing Blogs to Learn From

I've recently discovered two new marketing blogs you might want to add to your RSS feeds.

One is "Library Outreach: User-Centered Ideas from an Academic Outreach Librarian." It's written by Rebecca Metzger, who's the Reference, Instruction & Outreach Librarian and the Hillel Program Director at Lafayette College in Pennsylvania. The post there that caught my eye was one I'd been meaning to do for a while, but never did. It's a list of recommended library marketing books. Check Rebecca's list and see if your shelf is missing anything important!

The second one is called "658.8 – Practical Marketing for Public Libraries." It's written by Susan Brown, marketing director at the Lawrence Public Library in Lawrence, Kansas. The title, of course, refers to the Dewey Decimal # for marketing. (You can see a list of books with that call number on LibraryThing.) Susan really knows how to write attention-getting titles for her posts.

So there's a new blog on public libraries and another for academic. How do they differ from The M Word? First, we cover all types of libraries all around the world. We also carry news, and often can provide our own live coverage of award presentations and conference sessions, as well as writing about our own ideas whenever we can. As for other possible differences, we'll have to watch the new blogs for a while and see how they form and grow. Regardless, readers can benefit from ideas at any of these blogs. The more info and ideas you have available, the better off you'll be!

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