An M Word reader sent us news about this contest:
The 2010 Getting Attention Nonprofit Tagline Awards program is open, and for the first time it has a library category for organizational taglines. Public libraries, as well as academic and special libraries based in nonprofit institutions, may enter the awards competition. The deadline is July 28.
Also this year – for the first time – organizations can enter a tagline for a program (product or service), fundraising campaign, or special event, in addition to their overall tagline.
The message explained:
A strong tagline does double duty--working to extend your library's name and mission while delivering a focused, memorable, and repeatable message to your base. It's one of your most effective marketing tools, but a GettingAttention.org survey showed that 72% of nonprofit organizations don't have a tagline or rate theirs as performing poorly. This program is designed to help close that gap.
All entrants will receive a free copy of the fully updated 2010 Nonprofit Tagline Report in late 2010. It's the only complete guide to building your library, program, fundraising or special event brand in 8 words or less—filled with how-tos, don't-dos and models. Please take 3 minutes now to enter your library's taglines today while it’s on your mind. The deadline for entering is July 28.
This program is made possible thanks to the generous sponsorship of Blackbaud, Event360, Eventbrite, and See3 Communications. And you can follow the tagline award news on Twitter via the hashtag #taggies.
Thanks to Nancy Schwartz for making us aware of this cool contest. While you're at it, check out her blog, Getting Attention, where there's a nice list of other nonprofit marketing blogs and lots of useful posts. BTW, her tagline for Getting Attention is "Helping Nonprofits Succeed through Effective Marketing." Pretty good one, eh? What's yours?