tag:blogger.com,1999:blog-16726900.post7750198764440616716..comments2024-01-18T12:05:00.152-05:00Comments on The 'M' Word - Marketing Libraries: Nonprofit Tagline Awards Contest OpenNancy Dowdhttp://www.blogger.com/profile/05334494927083951535noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-16726900.post-35649222170342123652010-07-14T21:58:48.930-04:002010-07-14T21:58:48.930-04:00P.S. Here's the link directly to the tagline a...P.S. Here's the link directly to the tagline award entry form:<br />http://bit.ly/cQjUswNancy Schwartzhttp://GettingAttention.orgnoreply@blogger.comtag:blogger.com,1999:blog-16726900.post-14969032971007038092010-07-14T21:56:35.460-04:002010-07-14T21:56:35.460-04:00Thanks so much for spreading the word, Kathy. This...Thanks so much for spreading the word, Kathy. This is the first year we've invited libraries to participate, extending from traditional nonprofit organizations, and we can't wait to share their taglines.<br /><br />One thing I want to mention is that winners get significant recognition via publicity in print and online. But, the value of entering the awards program is best said by two past winners:<br /><br />“We were very pleased to have our tagline recognized by our colleagues in the industry. Our award has given the U.S. Fund extra visibility for its marketing and brand work!”<br />—Kim Pucci, Marketing Director, U.S. Fund for UNICEF<br /><br />“We were thrilled to be selected as the tagline award winner in the Human Services category. We leveraged the award as we rolled out our new brand and kicked off the public phase of our $5M capital campaign. It was highlighted as an achievement in all of our capital campaign foundation grant requests and spotlighted in our agency newsletter and in the local media. And, the media buzz that this award created helped JFCS maximize its marketing efforts without the need for allocating additional dollars in this difficult economy.”<br />—Rose Chapman, LCSW, President/CEO of Jewish Family & Children’s Service of Sarasota-Manatee, Inc.<br /><br />Hope you share your taglines. Enter today!Nancy Schwartzhttp://GettingAttention.orgnoreply@blogger.com