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Marketing Ideas for Non-Profits and Libraries

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Wednesday, July 14, 2010

Nonprofit Tagline Awards Contest Open

An M Word reader sent us news about this contest:

The 2010 Getting Attention Nonprofit Tagline Awards program is open, and for the first time it has a library category for organizational taglines. Public libraries, as well as academic and special libraries based in nonprofit institutions, may enter the awards competition. The deadline is July 28.

Also this year – for the first time – organizations can enter a tagline for a program (product or service), fundraising campaign, or special event, in addition to their overall tagline.

The message explained:
A strong tagline does double duty--working to extend your library's name and mission while delivering a focused, memorable, and repeatable message to your base. It's one of your most effective marketing tools, but a survey showed that 72% of nonprofit organizations don't have a tagline or rate theirs as performing poorly. This program is designed to help close that gap.

All entrants will receive a free copy of the fully updated 2010 Nonprofit Tagline Report in late 2010. It's the only complete guide to building your library, program, fundraising or special event brand in 8 words or less—filled with how-tos, don't-dos and models. Please take 3 minutes now to enter your library's taglines today while it’s on your mind. The deadline for entering is July 28.

This program is made possible thanks to the generous sponsorship of Blackbaud, Event360, Eventbrite, and See3 Communications. And you can follow the tagline award news on Twitter via the hashtag #taggies.

Thanks to Nancy Schwartz for making us aware of this cool contest. While you're at it, check out her blog, Getting Attention, where there's a nice list of other nonprofit marketing blogs and lots of useful posts. BTW, her tagline for Getting Attention is "Helping Nonprofits Succeed through Effective Marketing." Pretty good one, eh? What's yours?


Nancy Schwartz said...

Thanks so much for spreading the word, Kathy. This is the first year we've invited libraries to participate, extending from traditional nonprofit organizations, and we can't wait to share their taglines.

One thing I want to mention is that winners get significant recognition via publicity in print and online. But, the value of entering the awards program is best said by two past winners:

“We were very pleased to have our tagline recognized by our colleagues in the industry. Our award has given the U.S. Fund extra visibility for its marketing and brand work!”
—Kim Pucci, Marketing Director, U.S. Fund for UNICEF

“We were thrilled to be selected as the tagline award winner in the Human Services category. We leveraged the award as we rolled out our new brand and kicked off the public phase of our $5M capital campaign. It was highlighted as an achievement in all of our capital campaign foundation grant requests and spotlighted in our agency newsletter and in the local media. And, the media buzz that this award created helped JFCS maximize its marketing efforts without the need for allocating additional dollars in this difficult economy.”
—Rose Chapman, LCSW, President/CEO of Jewish Family & Children’s Service of Sarasota-Manatee, Inc.

Hope you share your taglines. Enter today!

Nancy Schwartz said...

P.S. Here's the link directly to the tagline award entry form: