New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Monday, May 11, 2009

Ice cream marketing

We added a new online homework resource for one of our libraries and needed to get the word out to parents. We ran ads in the local paper, sent flyers home from school and held an ice cream party. Guess which one got the best results? You bet ... ice cream party.

Gloucester County Library did an incredible job putting together an ice cream and face painting party for the kids while setting up computers so parents could learn how the homework program worked. Everyone had lots of fun and parents had the chance to try out the program with their children.

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