New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Monday, May 11, 2009

Partnership Marketing

Kathy and I just gave a workshop on marketing that included a piece on creating community partnerships. The Plainfield Public Library is a perfect example. They have created a literacy program in partnership with Literacy Volunteers Union County and have an ESL Club called Los Amigos. The twist? They have provided a place in the library for LVUC that is right next door to the ESL program. Both areas of the library are always busy plus volunteers can direct their customers to materials offered by the library.

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