New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Monday, May 11, 2009

Welcome signs sets the tone for your library

The North Brunswick Public Library in NJ is a small library with big ideas. If marketing your library includes the way you tell your story with signage then what better way that to tell folks that you can help them as soon as they walk through the door? They also help people out by telling people what topics can be found in each aisle and have gotten their customers to volunteer to make signs in various languages. Practical marketing that meets the needs of their customers without costing a fortune.

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