New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Saturday, March 29, 2008

10 Ideas that are changing the world

Time Magazine has published the list and well... it's good news and bad news for libraries.

Good News: Idea Number 7- Synthetic Authenticity

"... America has "toxic levels of inauthenticity," Gilmore and Pine argue: most of the e-mail we get is fake. It's so difficult to reach a real person via an 800 number that we had to invent a heretofore unnecessary locution—real person—to describe the entity we are trying to reach. People live fake lives in Second Life. Corporate deceit reached epidemic levels after the dotcom bust. Depending on your politics, you might add that there were no WMD."

Libraries are very authentic :-)

8. The New Austerity

Libraries can help with all those who have awaken to the ideas "... that collecting points on your Discover card doesn't make you rich." and find the library lets them satisfy the need without the burn.

Bad news.... 2. The End of Customer Service, the fact that we can't stop global warming and... full story

1 comment:

~Kathy Dempsey said...

Good stuff, Nancy. Some of it's a little scary tho. One of these days I'll put together a post about why I think rampant advertising and consumerism are ruining America -- yet propping it up at the same time. argh.