New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Sunday, March 30, 2008

Getting Ready for CIL and InfoTubies

I'm making my final preparations to get to the Computers in Libraries conference, which starts a week from today.

The coolest part of the CIL conference is the InfoTubey Awards, where technology and marketing converge. Librarians enter promotional videos that they made for YouTube, and a team of judges (inc. yours truly) decides which do the best job of promoting libraries and their services. At the red carpet awards gala, we go all out with a great presentation, showing each winning video and handing real trophies to the proud creators. You'll get a great sense of the event from this cool video that David Lee King (a new LJ Mover and Shaker!) made and posted – where else – on YouTube! Check it out and see how much fun you can have promoting your library!

In fact, I was helping present the awards at last year's InfoTubies when I met Nancy Dowd -- her "What Are Your Three Reasons?" viral video campaign was one of the winners. It rocked!!

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