Here's a posting from ALA's website - looks like this may be a "don't miss" event!
Coming in New Orleans!
Topic: Marketing is everyone's job @ your library®
When: Sunday, June 25, 8:00-10:00 a.m.
Where: Morial Convention Center, Room 352
Don’t miss the annual PR FORUM where you will learn "word-of-mouth marketing" from the experts -- what it is, why it works and how you can use it to engage every staff member, trustee, Friend, faculty member and student in spreading your library’s message.
Peggy Barber and Linda Wallace, Principals, Library Communication Strategies, Inc.
Camila Alire, Dean, University Libraries, University of New Mexico
Donna Dziedzic, Executive Director, Naperville (Ill.) Public Library
Kathleen Imhoff, Executive Director, Lexington (Ky.) Public Library, Program Chair