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Friday, January 08, 2016

2016 PR Xchange Awards: Enter by March 15

A scene from the 2015 PR Xchange
Have you been creating innovative promotional materials? Then seek recognition for your library’s amazing work! The call for entries for the 2016 PR Xchange Awards competition is open.

The 2016 PR Xchange Awards Competition recognizes the very best public relations materials produced by libraries during the 2015 calendar year. Entries will be evaluated based on content, originality, and design by a team of experts in marketing, public relations, graphic design, and communications. Here are the links you need:

Submit your proposals online by March 15, 2016.  
Check out the Frequently Asked Questions

Judging will be in the Chicago area for 2016. Please contact if you are interested in being one of the volunteer judges. (If you are a volunteer judge, then you cannot submit a proposal this year.)

Winners will be notified in early May 2016. Winning entries will be on display during the PR Xchange Event during the 2016 ALA Annual Conference in OrlandoFlorida. Awards will be presented there. Winners need not be present to win, but are encouraged to attend.

The PR Xchange itself is a drop-in style event at the ALA Annual Conference. It's an excellent chance to learn and network, and I have a table there every year where I give out sample issues of MLS and talk with visitors about marketing and PR. Put it on your schedule! It will be Sunday June 26, 2016 at the ALA Conference Exhibit Hall, Special Events Area. It’s a fun, casual gathering where librarians across the country share their PR and marketing ideas. Visitors view and take copies of promotional materials from libraries across North America.

The PR Xchange Awards Competition is sponsored by the Public Relations and Marketing Section (PRMS) of the Library Leadership and Management Association (LLAMA), a division of the American Library Association (ALA). It's overseen by the PR Xchange Committee. Need more information? Please contact the PR Xchange Awards co-chairs Mark Aaron Polger and Laura Tomcik at

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