tag:blogger.com,1999:blog-167269002024-03-08T06:33:55.492-05:00The 'M' Word - Marketing LibrariesMarketing news, tips, and trends for librariesNancy Dowdhttp://www.blogger.com/profile/05334494927083951535noreply@blogger.comBlogger825125tag:blogger.com,1999:blog-16726900.post-55240200595463215842020-03-31T16:43:00.001-04:002020-03-31T16:48:19.997-04:00New Webinar! Communications Audit<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: verdana, sans-serif;">I'm giving a new webinar this Thursday, April 2, at 2pm Eastern.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /><a href="https://www.libraryworks.com/" target="_blank">LibraryWorks</a> is hosting this event:<br />"How (and Why) To Do a Simple External Communications Audit at Your Library."</span></div>
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<span style="font-family: "verdana" , sans-serif;">Here are just a few of the things you'll learn: </span><br />
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<li><span style="font-family: "verdana" , sans-serif;">What an "external communications audit" is and why it's important</span></li>
<li><span style="font-family: "verdana" , sans-serif;">Step-by-step instructions for auditing</span></li>
<li><span style="font-family: "verdana" , sans-serif;">Which print and electronic communications pieces to include </span></li>
<li><span style="font-family: "verdana" , sans-serif;">Tips for consistent branding</span></li>
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<span style="font-family: "verdana" , sans-serif;">The full description, and link to register, are both<a href="https://register.gotowebinar.com/register/1897492492703738636" target="_blank"> here</a>. Sign up now! </span><span style="font-family: "verdana" , sans-serif;">Registration fee = $49/person. To ask about group rates for parties of 4 or more, just email </span><a href="mailto:jenny@libraryworks.com" style="font-family: Verdana, sans-serif;">jenny@libraryworks.com</a><span style="font-family: "verdana" , sans-serif;">.</span></div>
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<span style="font-family: "verdana" , sans-serif;">If you want your external communications (rack cards, event calendars, newsletters, invitations, press releases, signage, and more) to be clear and useful, then you need to learn how to do a simple audit. Great for the smallest and the largest libraries, and all those in between!</span></div>
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<span style="font-family: "verdana" , sans-serif;"><br />If you cannot attend live on 2 April, the LibraryWorks team will email you the handout and a link to the recorded webinar. <a href="https://register.gotowebinar.com/register/1897492492703738636">But first, you need to register!</a> </span></div>
<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-83127321821673700972020-03-26T13:39:00.000-04:002020-03-31T15:51:01.758-04:00Promote Your Library During Quarantine<div class="MsoNormal" style="text-align: center;">
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">UPDATED: <br />On March 26, I gave a special, free webinar and I'm sharing the handout with everyone here. </span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><br /></span><b style="text-align: center;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;">"Why and How to Promote Your Online Services During the Quarantine"</span></b><span style="font-family: "verdana" , sans-serif; font-size: x-small;"><br /><br /></span><br />
<span style="font-family: "verdana" , sans-serif; font-size: x-small;">The webinar was recorded, and is available here for free: </span><a href="https://www.library20.com/page/crisis">https://www.library20.com/page/crisis</a><br />
<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><br />Note that this is free for anyone around the world; you simply have to sign up for Library 2.0 (just your name and email).<br /><br />There are 4 webinars this afternoon in this "Special Pandemic Mini Conference" -- see them all at the link above.<br /><br />Deep thanks to <a href="https://pciwebinars.com/" target="_blank">PCI Webinars</a> and <a href="https://www.library20.com/" target="_blank">Library 2.0</a> managers for quickly putting together this practical, useful, comforting, community-building, safe-to-attend, online mini conference. Go check out their other offerings, some of which are free during this time.<br /><br />Stay well everyone! Scroll down for my handout...</span></div>
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Library 2.0 and PCI Webinars, March 26, 2020</div>
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<b><span style="font-family: "verdana" , sans-serif; font-size: x-small;">Special Pandemic Mini Conference<o:p></o:p></span></b></div>
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<b><span style="font-family: "verdana" , sans-serif; font-size: x-small;">"Why and How
to Promote Your Online Services During the Quarantine"<o:p></o:p></span></b></div>
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<b><span style="font-family: "verdana" , sans-serif; font-size: x-small;">Kathy Dempsey, Libraries Are Essential<o:p></o:p></span></b></div>
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<b><span style="font-family: "verdana" , sans-serif; font-size: x-small;">Kathy@LibrariesAreEssential.com<o:p></o:p></span></b></div>
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<b><span style="font-family: "verdana" , sans-serif; font-size: x-small;">Resources<o:p></o:p></span></b></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">The Perfect Video from New Brunswick (NJ) Free Public
Library:<br />
<a href="https://www.facebook.com/nbfpl/videos/161274874959329/">https://www.facebook.com/nbfpl/videos/161274874959329/</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">A BINGO card from Little Dixie Regional Libraries:<br />
<a href="https://www.facebook.com/littledixielibraries/photos/a.456834468917/10157431391678918/?type=1&theater">https://www.facebook.com/littledixielibraries/photos/a.456834468917/10157431391678918/?type=1&theater</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">Angela Hursh, Super Library Marketing blog: <a href="https://superlibrarymarketing.com/2020/03/16/workfromhome/">https://superlibrarymarketing.com/2020/03/16/workfromhome/</a><span class="MsoHyperlink"><o:p></o:p></span></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><span class="MsoHyperlink">Angela Hursh, Super Library Marketing
vodcast: </span>Self-Care for Library Social Media Staff in the Midst of
a Crisis like #COVID-19:<span style="color: #0563c1; mso-themecolor: hyperlink;"><o:p></o:p></span></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><a href="https://superlibrarymarketing.com/2020/03/18/librarymarketingshow37/">https://superlibrarymarketing.com/2020/03/18/librarymarketingshow37/</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">"COVID-19 Resources for Medical Librarians & Other
Health Information Professionals" from the Medical Library Assoc.:<br />
<a href="https://www.mlanet.org/p/cm/ld/fid=1712">https://www.mlanet.org/p/cm/ld/fid=1712</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">Crisis Communication Plans article:<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><a href="http://www.infotoday.com/mls/nov18/King--Creating-a-Crisis-Communication-Plan.shtml">http://www.infotoday.com/mls/nov18/King--Creating-a-Crisis-Communication-Plan.shtml</a><o:p></o:p></span></div>
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David Lee King blog post: <br />
<a href="https://davidleeking.com/your-digital-branch-is-still-open/">https://davidleeking.com/your-digital-branch-is-still-open/</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">EveryLibrary articles to share with the public: <a href="https://www.everylibrary.org/resourcespubliccovid">https://www.everylibrary.org/resourcespubliccovid</a>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">Google Ad Grants info: <o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">Google Ad Grants FAQs from a Google Certified Partner,
Koios: <o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><a href="https://www.koios.co/libre-frequently-asked-questions">https://www.koios.co/libre-frequently-asked-questions</a>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">"How to Advocate for Closing the Library" by PC
Sweeney, Library Journal. 3/24/20:<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><a href="https://www.libraryjournal.com/?detailStory=how-to-advocate-for-closing-the-library&utm_source=Marketing&utm_medium=email&utm_campaign=march24LJXpress">https://www.libraryjournal.com/?detailStory=how-to-advocate-for-closing-the-library&utm_source=Marketing&utm_medium=email&utm_campaign=march24LJXpress</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">Make your own Keep Calm posters:<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><a href="https://www.keepcalmandcarryon.com/creator/">https://www.keepcalmandcarryon.com/creator</a><span class="MsoHyperlink"> <o:p></o:p></span></span></div>
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<span class="MsoHyperlink"><span style="font-family: "verdana" , sans-serif; font-size: x-small;">News Literacy Project, COVID-19
Misinformation:<o:p></o:p></span></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><a href="https://newslit.org/coronavirus/">https://newslit.org/coronavirus</a><span class="MsoHyperlink"><o:p></o:p></span></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><span class="MsoHyperlink">Online Storytimes: Members of the
Screen Actors Guild reading books on YouTube: </span><span class="MsoHyperlink"><o:p></o:p></span></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><a href="https://www.youtube.com/user/StorylineOnline/featured">https://www.youtube.com/user/StorylineOnline/featured</a><u><span style="color: #0563c1; mso-themecolor: hyperlink;"><o:p></o:p></span></u></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><a href="https://www.webjunction.org/news/webjunction/libraries-and-the-coronavirus.html">https://www.webjunction.org/news/webjunction/libraries-and-the-coronavirus.html</a><o:p></o:p></span></div>
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<b>Publishers Offering Free Electronic Resources<o:p></o:p></b></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">* Gale: <a href="https://blog.gale.com/thinking-of-your-team-and-how-we-can-help/">https://blog.gale.com/thinking-of-your-team-and-how-we-can-help/</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">* Macmillan Ebooks: <a href="https://www.publishersweekly.com/pw/by-topic/industry-news/libraries/article/82715-macmillan-abandons-library-e-book-embargo.html">https://www.publishersweekly.com/pw/by-topic/industry-news/libraries/article/82715-macmillan-abandons-library-e-book-embargo.html</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">* ProQuest Ebook Central: <a href="https://www.proquest.com/blog/pqblog/2020/Coronavirus-Impacted-Libraries-Get-Unlimited-Access-to-Ebook-Central.html">https://www.proquest.com/blog/pqblog/2020/Coronavirus-Impacted-Libraries-Get-Unlimited-Access-to-Ebook-Central.html</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">* Scholastic: <a href="https://www.cnn.com/2020/03/15/us/scholastic-coronavirus-students-trnd/index.html">https://www.cnn.com/2020/03/15/us/scholastic-coronavirus-students-trnd/index.html</a>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">* Overdrive: <a href="https://company.overdrive.com/2020/03/16/alert-no-cost-and-low-cost-ebook-and-audiobook-collections-for-your-community/%20">https://company.overdrive.com/2020/03/16/alert-no-cost-and-low-cost-ebook-and-audiobook-collections-for-your-community/
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">* Penguin Random House: <a href="https://www.penguinrandomhouse.com/penguin-random-house-temporary-open-license/%20">https://www.penguinrandomhouse.com/penguin-random-house-temporary-open-license/
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<b><span style="font-family: "verdana" , sans-serif; font-size: x-small;">Organizational Statements<o:p></o:p></span></b></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">ALA statement: <a href="https://americanlibrariesmagazine.org/blogs/the-scoop/ala-executive-board-recommends-closing-libraries-to-public/">https://americanlibrariesmagazine.org/blogs/the-scoop/ala-executive-board-recommends-closing-libraries-to-public/</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">IMLS blog post: <a href="https://www.imls.gov/blog/2020/03/libraries-are-refuge-times-crisis">https://www.imls.gov/blog/2020/03/libraries-are-refuge-times-crisis</a></span><div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-34988720219503015842020-03-11T09:48:00.000-04:002020-03-11T23:18:28.073-04:00Share Info on COVID-19, Quickly & Easily<span style="font-family: "verdana" , sans-serif;">I see an opportunity for libraries around the world to spread real, true medical information, quickly and easily. </span><br />
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<span style="font-family: "verdana" , sans-serif;">As the coronavirus spreads around the world, so does misinformation and panic. Libraries and librarians of all types are already seen as trustworthy sources of information. Let's take advantage of that positive perception and help spread useful news. </span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "verdana" , sans-serif; font-size: small;">A screen capture from an article in The Economist:<br /> <a href="https://www.economist.com/briefing/2020/02/29/covid-19-is-now-in-50-countries-and-things-will-get-worse">https://www.economist.com/briefing/2020/02/29/covid-19-is-now-in-50-countries-and-things-will-get-worse</a></span></td></tr>
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<span style="font-family: "verdana" , sans-serif;">Of course you can do that by sharing info from the <a href="http://www.cdc.gov/" target="_blank">Centers for Disease Control and Prevention</a> and other, more local medical authorities. These could take the form of social posts, blog / news posts, fliers, website banners, etc. But I see a faster and easier way.<br /><br /><b>If and when your library starts to cancel events and programs, <i>explain exactly why</i> that matters and how it will help. </b><br /><br />Explain to your patrons that you're not giving in to panic, but that your cancellations are following the proven concept of "social distancing." The idea is to keep people from spreading a disease in large crowds. Slowing the spread (even if it is inevitable) keeps the number of infected people lower across time. This prevents medical systems from being overwhelmed all at once, and also buys time to obtain and distribute necessary supplies. <b>The chart above illustrates the concept.</b><br /><br />HERE'S AN EASY THING TO DO:<br />When you announce closures, program cancellations, etc., do not just say "due to the coronavirus outbreak." Instead, explain how keeping people from congregating will slow down the spread and make it easier for the medical community to keep up with cases. <br /><br />Share the chart above (and cite the original in The Economist: <a href="https://www.economist.com/briefing/2020/02/29/covid-19-is-now-in-50-countries-and-things-will-get-worse">https://www.economist.com/briefing/2020/02/29/covid-19-is-now-in-50-countries-and-things-will-get-worse</a>) or a similar chart from <a href="https://www.flattenthecurve.com/">https://www.flattenthecurve.com</a>).<br /><br />Also share info like this: </span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">The Washington Post: <a href="https://www.washingtonpost.com/health/2020/03/10/social-distancing-coronavirus/" target="_blank">"Social distancing could buy U.S. valuable time against coronavirus." </a>March 10, 2020.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">U.S. Dept. of Health and Human Services, Fact Sheet: <a href="https://store.samhsa.gov/product/Taking-Care-of-Your-Behavioral-Health-During-an-Infectious-Disease-Outbreak/sma14-4894" target="_blank">"Taking Care of Your Behavioral Health During an Infectious Disease Outbreak: Tips for Social Distancing, Quarantine, and Isolation."</a> Dec. 2014. Downloadable PDF.<br /><br />NewsGuard: "<a href="https://www.newsguardtech.com/coronavirus-misinformation-tracking-center/" target="_blank">Coronavirus Misinformation Tracking Center</a>." A list of websites publishing false coronavirus information, organized by country. Updated often.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">And of course, follow these marketing best practices: </span><br />
<span style="font-family: "verdana" , sans-serif;"></span><br />
<ul>
<li><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;">Create standard messaging and train every library employee to use it, or to refer questions to an approved spokesperson. </span></span></li>
<li><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;">Share the standard message across all your channels.</span></span></li>
<li><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "verdana" , sans-serif;">Have a crisis communication plan in place.</span></span></li>
</ul>
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<div style="text-align: center;">
<b><span style="font-family: "verdana" , sans-serif;">Prove that, as always, </span></b></div>
<div style="text-align: center;">
<span style="font-family: "verdana" , sans-serif;"><b>librarians share true, trustworthy info. </b><br /></span><br />
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<span style="font-family: "verdana" , sans-serif;"><br /></span></div>
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<tr><td class="tr-caption" style="text-align: center;">A screenshot from a late-night TV roundup<br />on www.theguardian.com (US)</td></tr>
</tbody></table>
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<span style="font-family: "verdana" , sans-serif;"><br /> <i>** After reading all this, you might need a little levity. Enjoy this <a href="https://www.theguardian.com/culture/2020/mar/11/late-night-hosts-trevor-noah-coronavirus-social-distancing?CMP=share_btn_fb&fbclid=IwAR0xjSJKF5QUECYqLolxngIrhQK2-ImmXUCU-aQ8qw6joNJ04rc27FRSh_M" target="_blank">compilation of late-night comedians</a> commenting on the coronavirus (Thanks to <a href="https://www.theguardian.com/us" target="_blank">The Guardian</a>). </i></span></div>
</div>
<br /><div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-14083268009265796132020-02-07T11:31:00.000-05:002020-02-07T11:31:09.181-05:00Enter the 2020 PR Xchange Competition<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<span style="font-family: Verdana, sans-serif;">It's that time again -- time to enter the PR Xchange Awards C</span><span style="font-family: Verdana, sans-serif;">ompetition. The deadline is April 1. </span><div>
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<div>
<span style="font-family: Verdana, sans-serif;">First, <a href="http://www.ala.org/llama/2020-pr-xchange-faq" target="_blank">get the deets at this 2020 FAQ page</a>. </span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;">Then choose your best PR materials in any of these 5 categories: </span></div>
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1. External Communications (newsletters, calendars, patron orientation materials, email marketing)</div>
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2. Advocacy / Fundraising / Annual Reports /Strategic Plans</div>
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3. Special Events and Exhibits</div>
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4. Reading Programs (Summer, or any season)</div>
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5. Materials promoting collections, services, resources (booklists, bibliographies, signs, postcards, flyers, swag)</div>
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<span style="font-family: Verdana, sans-serif;">Finally, fill in one of these submission forms, depending on what you're entering: </span></div>
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<span style="font-family: Verdana, sans-serif;"><strong><span style="color: #212121;">Printed submissions</span></strong><span style="color: #212121;">: <a href="http://bit.ly/2020-PRXchange-Awards-print" rel="noopener noreferrer" style="color: #954f72; outline: none;" target="_blank" title="This external link will open in a new window">http://bit.ly/2020-PRXchange-Awards-print</a></span><span style="color: #212121;"></span><span style="color: #212121;"></span></span></div>
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<span style="font-family: Verdana, sans-serif;"><strong><span style="color: #212121;">Electronic submissions</span></strong><span style="color: #212121;">: </span><span style="color: #212121;"><a href="http://bit.ly/2020-PRXchange-Awards-electronic" rel="noopener noreferrer" style="color: #954f72; outline: none;" target="_blank" title="This external link will open in a new window">http://bit.ly/2020-PRXchange-Awards-electronic</a></span></span></div>
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<span style="color: #212121; font-family: Verdana, sans-serif;">Remember, enter by April 1 to win a snazzy certificate and to boost your library's standing. </span></div>
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<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-29575822352377056752020-01-29T10:19:00.003-05:002020-01-29T10:19:15.695-05:00Learn About Merchandising<span style="font-family: Verdana, sans-serif;"><i>Library Journal</i> recently published an article that's chock-full of good info about merchandising. <a href="https://www.libraryjournal.com/?detailStory=Merchandising-Your-Collection" target="_blank">Find it here.</a> </span><br />
<span style="font-family: Verdana, sans-serif;"><br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpQfQziK9MZ0SXCzhTT3CZUR4R4CMAC5XzYrZzU3X7fRbPCTDg_QKyAXKvIRT8hmSdP8XzftJBzkyGM6beHYrqRWg5_L0PnmRVH-gdmJBf4Ro1dhIrpseKYwair191yp_zFa_5Iw/s1600/Baltimore-6-10.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="bundles of children's books tied together and displayed on tiered shelving" border="0" data-original-height="1600" data-original-width="1200" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpQfQziK9MZ0SXCzhTT3CZUR4R4CMAC5XzYrZzU3X7fRbPCTDg_QKyAXKvIRT8hmSdP8XzftJBzkyGM6beHYrqRWg5_L0PnmRVH-gdmJBf4Ro1dhIrpseKYwair191yp_zFa_5Iw/s320/Baltimore-6-10.JPG" title="photo of bundles of children's books " width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"Book bundles" can speed<br /> transactions and increase circ.</td></tr>
</tbody></table>
</span><br />
<span style="font-family: Verdana, sans-serif;">Author Erica Freudenberger pulled together a great deal of information and advice from many people in the field -- including Yours Truly. (My first comment comes just after the subheading, Start at the Welcome Mat, and more of my recommendations are sprinkled throughout the article.)</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><i>LJ</i> even used some of my merchandising photos, including the one you see here. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">However, merchandising is about much more than just nice-looking displays. It affects your library's brand. It can increase circulation. It can heighten the user experience. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">The Dec. 30 feature article has lots of good advice, and so do I. I've been giving webinars and conference sessions on merchandising for years, and they're always very popular and well-attended. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><b>I can help your library take its merchandising to the next level. </b><a href="mailto:Kathy@LibrariesAreEssential.com" target="_blank">Contact me </a>to schedule a workshop or webinar! </span><br />
<br /><div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-80685688235530297012019-09-13T14:34:00.001-04:002019-09-13T14:34:06.323-04:00A Podcast Interview<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfkdsZnytuMQJ9NHmkxnkP6ZOe5uu2c-aBMzzTm2YprUdxJYacSULA5ujZnODqGtdx8u-yt4V74Hdv9SClWaktZOnVtshDV4D7HVon46dntWQIw2vzv_pkoConLsCOkCUzGwUWnA/s1600/Lib+Lead+Pod.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="screenshot of Dempsey's episode of the Library Leadership Podcast" border="0" data-original-height="1428" data-original-width="1600" height="284" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfkdsZnytuMQJ9NHmkxnkP6ZOe5uu2c-aBMzzTm2YprUdxJYacSULA5ujZnODqGtdx8u-yt4V74Hdv9SClWaktZOnVtshDV4D7HVon46dntWQIw2vzv_pkoConLsCOkCUzGwUWnA/s320/Lib+Lead+Pod.PNG" title="" width="320" /></a></div>
<span style="font-family: Verdana, sans-serif;">Recently, I had the honor of being interviewed on the <a href="https://libraryleadershippodcast.com/" target="_blank">Library Leadership Podcast</a>, which is run by Adriane Herrick Juarez, the Executive Director of the Park City Library in Utah. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">You can find my episode, #38, <a href="https://libraryleadershippodcast.com/38-the-accidental-library-marketer-with-kathy-dempsey/" target="_blank">here</a>. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Adriane and I talk about various topics in our 28-minute interview: </span><br />
<ul>
<li><span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif;">Why library marketing deserves funding</span></span></li>
<li><span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif;">How to get library messages noticed despite people being overwhelmed by all the information that's pushed at them</span></span></li>
<li><span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif;">How to do email marketing without invading patron privacy</span></span></li>
<li><span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif;">Why I'm so passionate about libraries</span></span></li>
</ul>
<br />
<span style="font-family: Verdana, sans-serif;">So while you're commuting, cooking, or relaxing, <a href="https://libraryleadershippodcast.com/38-the-accidental-library-marketer-with-kathy-dempsey/" target="_blank">please have a listen!</a> </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">There are many more interesting guests and topics at the Library Leadership Podcast, discussing marketing and other topics. The podcast is sponsored by <a href="https://www.emporia.edu/slim/" target="_blank">Emporia State University's School of Library and Information Management</a>. </span><span style="font-family: Verdana, sans-serif;">Tune in! </span><br />
<br /><div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-71197975548682856232019-07-22T19:49:00.000-04:002019-07-22T19:49:09.089-04:00Do People Still Need Libraries? YES, and Here's WhyIt's an old question, and it's a shame people are still asking it. But they are. <br />Here's a good reply to share when someone asks you:<br /><b>Do we still need libraries when everything is on the internet? </b><br /><br /><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/2zfhvDhnA5U" width="560"></iframe><br /><br />Nice work by the folks at Origin of Everything!<br /><div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-55466113865250547012019-05-31T17:10:00.000-04:002019-05-31T17:10:35.337-04:00Thoughts From 25 Years in Library Marketing<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgmT86oCucXTl9UkNWqroJYa1bZ7CaDQvKUsSqhsOtOIPccEh0W51F9Ra4LT5tDcQOBHQJ1KzHiKq2N6u-xfrddU2cFwbd_1nzVH8_k5Dvt41WX4ULLCTGX-o0lPa7-T8AcTcn5g/s1600/25+yrs+svc.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="gold pin that says "25 years of service"" border="0" data-original-height="1325" data-original-width="1218" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgmT86oCucXTl9UkNWqroJYa1bZ7CaDQvKUsSqhsOtOIPccEh0W51F9Ra4LT5tDcQOBHQJ1KzHiKq2N6u-xfrddU2cFwbd_1nzVH8_k5Dvt41WX4ULLCTGX-o0lPa7-T8AcTcn5g/s200/25+yrs+svc.PNG" title="" width="183" /></a><span style="font-family: Verdana, sans-serif;"></span></div>
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<span style="font-family: Verdana, sans-serif;">May 3, 2019, marked 25 years since I was hired as editor of <i>Marketing Library Services</i>. That’s a big
anniversary! I was going to pen a rushed post a few weeks ago just to get it
online for the actual date, but I decided to reflect for a while first. So here
are my thoughts about being in the library marketing field over a span of 25
years.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif;">In the Beginning …<o:p></o:p></span></b></div>
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<span style="font-family: Verdana, sans-serif;">I still remember my interviews with the president of a
library-centric publishing company in Medford, NJ, Tom Hogan, Sr. Back in 1994,
the publishing company’s name was Learned Information, and my name was Kathy
Miller. I liked the small-town and small-company atmosphere. Tom liked that I
had a journalism degree, years of editorial experience, and 5+ years as a
para-professional in academic and public libraries. Soon, I was officially on
board. Over the years, the company name changed to Information Today, Inc. and
my name changed to Kathy Dempsey. <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">I took on two primary jobs at Learned Information: I edited
books for that growing division, and I became the new editor of <i style="mso-bidi-font-style: normal;">Marketing</i> <i style="mso-bidi-font-style: normal;">Library Services</i> newsletter. At that time, <i style="mso-bidi-font-style: normal;">MLS</i> was in its 7th volume. <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">During my first years as editor, I oversaw changes in the
frequency and focus of the newsletter, but I won’t detail that here. The full
history is in a chapter I wrote for this book: <i style="mso-bidi-font-style: normal;">Marketing Library and Information Services: International Perspectives</i>,
edited on behalf of IFLA by Dinesh Gupta, Christie Koontz, Àngles Massísimo,
and Réjean Savard. (Munich: KG Saur, 2006) My invited chapter, “Marketing
Library Services Newsletter: An Overview,” covered <i style="mso-bidi-font-style: normal;">MLS</i>’s history from its beginnings through 2004. So that chapter
also discussed my first 10 years in library marketing.<o:p></o:p></span></div>
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<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">I wrote about the next decade in a post here on The M Word
blog: “<a href="http://themwordblog.blogspot.com/2014/05/20-years-of-work-20-reasons-to.html" target="_blank">20 Years of Work, 20 Reasons to Subscribe To <i style="mso-bidi-font-style: normal;">Marketing Library Services</i> Newsletter.”</a> As I said in that May 2014 post:</span></div>
<blockquote class="tr_bq">
<span style="font-family: Verdana, sans-serif;">I started this job on May 3, 1994. Back in the `90s, you
didn't often hear the words "library" and "marketing"
together. Most librarians didn't have to do much marketing or promotion because
libraries were people's main access points for information. But the internet
was a game-changer. Once the public's access to the web became widespread, and
reference transactions declined, the concept of marketing libraries slowly
became more accepted. (Although some still thought of "marketing" as
the dirty "m word.")</span></blockquote>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJzWPKLv69HIYsJ75qTjHEgNu3PgsHKIkY0gFk8IzHO5eEli2MtVJiZzToxt-YZWbLP5GPtJ64eSZ9xHl8hlgFNMhCplwNa3j489GwDS7f_6eKjwR660pFGP2SeHnWxn-1LwMyyA/s1600/MLS+evolution.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="3 different MLS issues side by side. very old, 2000s, recent" border="0" data-original-height="752" data-original-width="1600" height="186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJzWPKLv69HIYsJ75qTjHEgNu3PgsHKIkY0gFk8IzHO5eEli2MtVJiZzToxt-YZWbLP5GPtJ64eSZ9xHl8hlgFNMhCplwNa3j489GwDS7f_6eKjwR660pFGP2SeHnWxn-1LwMyyA/s400/MLS+evolution.JPG" title="" width="400" /></a></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif;"><br /></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif;"><br /></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif;">What’s in a Word?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Now, in 2019, fewer library employees think of “marketing”
as a dirty word, but there are still some holdouts. Over the past 5 to 8 years,
we’ve started to view the word a little differently, but still not in the way
I’d like.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">It’s funny to me how people in our field have embraced
concepts like outreach and advocacy, and how they’ve gotten so wrapped up in
social media promotion. It’s funny because all of those things are parts of
marketing, but not many people or publications acknowledge that. They embrace
the pieces, but ignore the whole.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Some librarians still don’t like to think about “marketing,”
and they don’t create marketing plans, and they don’t work strategically. But
boy, they’re eager to design colorful posters, share social media memes, and
sign petitions to rally for funding. I wish they’d realize that accepting “marketing,”
doing some market research, and crafting strategic plans to organize all their
one-off efforts would make their work more effective. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif;">All About Education<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">For 25 years now, I’ve been trying to educate all levels of
library workers, to move the needle in that direction. I’ve been working in
numerous ways:</span><span style="font-family: Verdana, sans-serif;"> </span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: Verdana, sans-serif;"> <span style="font-size: x-small;">I educate professionals via <i style="mso-bidi-font-style: normal;"><b>MLS</b></i>, by publishing case studies of great marketing initiatives,
highlighting best practices, and sharing news. </span></span></li>
<li><span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="mso-list: Ignore;"><span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span>In 2005, I started my own <b>library marketing
consulting company</b> <b>called Libraries Are Essential</b>. Organizations hire me to do marketing
consulting and training, and I’ve been speaking at conferences all over North
America.</span></li>
<li><span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="mso-list: Ignore;"><span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span>I also started a <b>Facebook page for Libraries Are
Essential</b>, intending it as a fun place for marketing info and discussions.
However, so many non-librarians followed the page (due to its name) that I
changed my strategy and made it a public-facing account. Now, every day I post
a story, photo, article, or something to showcase the goodness of libraries to
people all over the world. (Today there are nearly 5,800 followers of my <a href="https://www.facebook.com/LibrariesAreEssential" target="_blank">LAE Facebook page</a>.)</span></li>
<li><span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="mso-list: Ignore;"><span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span>Since 2008, I’ve been blogging here at <b>The M
Word</b>, though not as often as I should. Nancy Dowd had started this blog years
earlier and invited me to join; now she’s retired and it’s just me. </span></li>
<li><span style="font-size: x-small;"><span style="font-family: Verdana, sans-serif;"><span style="mso-list: Ignore;"><span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span>In 2009, I published my book, <a href="http://books.infotoday.com/books/Accidental_Library_Marketer.shtml" target="_blank"><i style="mso-bidi-font-style: normal;"><b>The Accidental Library Marketer</b></i></a>.
That massive undertaking allowed me to organize all the knowledge in my head
and share it with others. I hoped it would get the whole industry up to speed
on the basics of True Marketing: <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC8ytVbCx0vAnHiKUnlIZFtd2YVWEM8AQhnh5bouDmcm_SDGVqaZKGVaPg5IMenLyeJ9khsMZZNi_yZWTISaYl_i7kXViVYPiokOFOS9mcRPGQW8hxm1hKP8ObX7vyGHI6WyoDKg/s1600/me%252Bbk-smile-crp.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="author Kathy Dempsey holding her book, The Accidental Library Marketer " border="0" data-original-height="1300" data-original-width="1600" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC8ytVbCx0vAnHiKUnlIZFtd2YVWEM8AQhnh5bouDmcm_SDGVqaZKGVaPg5IMenLyeJ9khsMZZNi_yZWTISaYl_i7kXViVYPiokOFOS9mcRPGQW8hxm1hKP8ObX7vyGHI6WyoDKg/s200/me%252Bbk-smile-crp.jpg" title="" width="200" /></a></div>
doing </span></span><span style="font-family: Verdana, sans-serif; font-size: x-small; text-indent: -0.25in;">research and segmentation, writing plans,
then working on promotion and assessment. I created my website for Libraries
Are Essential then too, where I posted my Cycle of True Marketing for everyone
to share. (I need to make time to update my site at
<a href="http://www.librariesareessential.com/">www.LibrariesAreEssential.com</a>!) The book sold really well, and it’s being used
as a textbook in a handful of MLIS courses.</span><span style="font-size: x-small; text-indent: -0.25in;"> </span></li>
</ul>
<br />
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Sadly, that’s still not been enough to help librarians
everywhere to do excellent, strategic marketing and promotion.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif;">Public Perception<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">The national situation has improved somewhat in terms of
what peers understand about marketing and what they’ve accomplished. But even
as that improves, new challenges arise. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">The main challenges, the ones that keep me up at night, have
been the internet and anti-tax sentiments. The ubiquity of the internet has
given much of the public the wrong impression—that “everything” is online for
free, so nobody needs libraries anymore. In more recent years, the fiscally
conservative, anti-tax crusaders, who also believe public libraries are
unnecessary, have become proactive about voting against the levies that fund
them. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Both of these problems highlight the fact that the general
public <i style="mso-bidi-font-style: normal;">still</i> does not understand what
libraries are in the 21st century, and they don’t grasp the myriad benefits of
using them (and supporting them with usage and funding). OCLC’s original <i style="mso-bidi-font-style: normal;"><a href="https://www.oclc.org/content/dam/oclc/reports/pdfs/Percept_all.pdf" target="_blank">Perceptions of Libraries and Information Resources</a></i>
report—the one that warned us that people around the globe still think of
libraries as being about books, first and foremost—came out in 2005 (pg. 3-1 / pg. 83 of the PDF). <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY9rczlj8G0ETw5CVP0T9SxvpG68iGEQiSIpw5GlmGFYnYtK8fn6fcFIB3G3JOXDoP86YbDmrfdg3xNJDjBLHnXiKENTGpsXGsDMgf9VJFNzhWjwjx5ETFRb3oPHELyHE6t4trGg/s1600/2010perceptions.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="cover of the 2010 OCLC report, Perceptions of Libraries" border="0" data-original-height="172" data-original-width="135" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY9rczlj8G0ETw5CVP0T9SxvpG68iGEQiSIpw5GlmGFYnYtK8fn6fcFIB3G3JOXDoP86YbDmrfdg3xNJDjBLHnXiKENTGpsXGsDMgf9VJFNzhWjwjx5ETFRb3oPHELyHE6t4trGg/s1600/2010perceptions.png" title="" /></a></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Yet, we still haven’t succeeded in changing those
perceptions. OCLC’s follow-up report, <i><a href="https://www.oclc.org/research/publications/all/2010perceptions.html" target="_blank">Perceptions of Libraries, 2010: Context and Community</a></i>, revealed that the library brand
was <i>still</i> “books” (pg. 38 / pg. 23 of the PDF). Unfortunately, the situation was even worse:</span><span style="font-family: Verdana, sans-serif;"> </span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<blockquote class="tr_bq">
<span style="font-family: Verdana, sans-serif;">In 2005, most Americans (69%) said “books” is the first
thing that comes to mind when thinking about the library. In 2010, even more,
75%, believe that the library brand is books.</span></blockquote>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Things like this made me feel as if my 2 decades of work in
marketing had barely scratched the surface of what needed to be done. I think
it’s necessary to train more library staffers about what marketing really means
and how doing it the right way can benefit their institutions by bringing users
in, quieting the naysayers, and ensuring better funding. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif;">The Past 5 Years<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">So over the past 5 years, I’ve kept working toward that, in
new and bigger ways. The most significant thing I did to change the landscape
was to take over a faltering conference and reboot it to become a nationally
recognized and valued event. In this blog, <a href="https://themwordblog.blogspot.com/2015/07/have-you-heard-about-new-conference.html" target="_blank">I wrote about how I led a group of volunteers that created the first Library Marketing and Communications Conference</a>
in 2015.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEVNHLjiw0o96WavQCw8yxg6TQPk6x7gIl5Qh6ORSjAtoBONLqjbLdgICMwKCp30UfadCchwwmSJWk2J4jpEd4neA3mpovO7D7Q_ivCxxToVmlwR0kBSUvVwrqpj7J6nas78_SRg/s1600/LMCC17_New_logo_date_twitter-cover2+%25281%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="logo and wordmark of the Library Marketing and Communications Conference" border="0" data-original-height="534" data-original-width="1600" height="106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEVNHLjiw0o96WavQCw8yxg6TQPk6x7gIl5Qh6ORSjAtoBONLqjbLdgICMwKCp30UfadCchwwmSJWk2J4jpEd4neA3mpovO7D7Q_ivCxxToVmlwR0kBSUvVwrqpj7J6nas78_SRg/s320/LMCC17_New_logo_date_twitter-cover2+%25281%2529.png" title="" width="320" /></a><span style="font-family: Verdana, sans-serif;">I continued to chair LMCC in 2016 and 2017, as the event
grew in recognition and popularity. After 3 years of hard work, I stepped down
and left LMCC in the capable hands of a new nonprofit, the Library Marketing
and Communications Group. The LMC Group continues to work with Amigos Library
Services, which played a vital role in getting LMCC started. I covered our
accomplishments <a href="https://themwordblog.blogspot.com/2017/12/lmcc-2017-hat-trick-of-success.html" target="_blank">in this M Word post</a>.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">The board and new chair held yet another sold-out event in
November 2018 (more than 400 attendees!). As I traveled home from that last
fall, I felt certain that LMCC was well-established, and that it will continue
for the foreseeable future. While I certainly didn’t do the work alone, I’m
incredibly proud of LMCC, and view it as my most important achievement to date—a
legacy I’m leaving for the library world.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Yet, in the midst of that success, another OCLC report
emerged. <i style="mso-bidi-font-style: normal;"><a href="https://www.oclc.org/research/publications/2018/oclcresearch-awareness-to-funding/report.html" target="_blank">From Awareness to Funding: Voter Perceptions and Support of Public Libraries in 2018</a></i>, showed us that
people’s knowledge of libraries is still sorely lacking. One of the key
findings, which appears right in the Summary Report,
says, “<i>there continues to be a disconnect between the services libraries offer
and public awareness and support for those services</i>.” <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Again, I felt like the field hadn’t made much progress at
all. But I know it has. Colleagues consistently say that more libraries now
have people in marketing positions, even if they’re only part-time. And it
seems that libraries have been starting to hire experienced marketers for those
jobs. That’s still a debate in our field: Is it better to hire marketers / PR
people and teach them about libraries, or is it better to hire librarians and
teach them about marketing / PR? I know the learning curve can be steep either
way. But given the fact that we’re not making much headway in terms of
educating potential end users about what libraries can do for them, I
personally vote to go with marketing pros for marketing jobs. We need all the
help we can get. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">So what else have I done in the most recent 5 years? With more
time on my hands after leaving LMCC, I’ve renewed my focus in two areas—writing
and speaking.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">First, I’ve published more in the last few years than I have
in quite some time. The history of library marketing has been on my mind, as
I’ve been looking back to help me look ahead. I’ve been fortunate and honored
to have been invited to contribute these substantial pieces to the library
literature:</span><span style="font-family: Verdana, sans-serif;"> </span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo2; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i style="mso-bidi-font-style: normal;">Documentation
et Bibliothèques</i> (a <a href="https://asted.org/?p=1391" target="_blank">French-language journal</a> produced in Montreal for
librarians in Canada and France). April–June 2017, v.
63, #2. Issue theme: “Marketing libraries and other information services: the
state of the art in the digital era.” My 19-page paper, “The evolution of
marketing in American libraries,” was translated to French: “<b>L’évolution du
marketing dans les bibliothèques américaines</b>.” Print only.</span></span></li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIevgfIjUDkXnyWE-odoXvqrMADzWn_xSXSOqDbgZXzrjo4VRtVYa9qg2rEDeNizUIXvvQ5jAlgXCFKQHjRYdu93UhhaiUdJLc6NGGZDt3VWexiqD4Pw45nHEw9ZHBPvGvJectuw/s1600/D+et+B+spread.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="an open magazine spread showing a paper by Kathy Dempsey" border="0" data-original-height="1207" data-original-width="1600" height="301" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIevgfIjUDkXnyWE-odoXvqrMADzWn_xSXSOqDbgZXzrjo4VRtVYa9qg2rEDeNizUIXvvQ5jAlgXCFKQHjRYdu93UhhaiUdJLc6NGGZDt3VWexiqD4Pw45nHEw9ZHBPvGvJectuw/s400/D+et+B+spread.jpg" title="" width="400" /></a></div>
<div>
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><br /></span></div>
<ul>
<li><span style="font-size: x-small;"><i style="font-family: Verdana, sans-serif; text-indent: -0.25in;"><a href="http://books.infotoday.com/directories/Library-and-Book-Trade-Almanac.shtml" target="_blank">Library and Book Trade Almanac</a></i><span style="font-family: Verdana, sans-serif; text-indent: -0.25in;"> (formerly </span><i style="font-family: Verdana, sans-serif; text-indent: -0.25in;">The
Bowker Annual)</i><span style="font-family: Verdana, sans-serif; text-indent: -0.25in;">.
2018 edition. Based on my French paper, I penned a 14-page Special Report
titled “<b>The State of Marketing in Libraries</b>.” Print only.</span></span></li>
<li><span style="font-size: x-small;"><i style="font-family: Verdana, sans-serif; text-indent: -0.25in;">Information
Outlook</i><span style="font-family: Verdana, sans-serif; text-indent: -0.25in;"> (SLA’s magazine, full issue for members only). Sept./Oct. 2018. Issue
theme: “Communicating Your Library’s Mission.” My 3-page article is “<b>Five
Tactics to Help You Communicate Your Mission</b>.” <a href="https://www.sla.org/wp-content/uploads/2018/10/FiveTactics.pdf" target="_blank">Single article available here</a>.</span></span></li>
<li><span style="font-size: x-small;"><i style="font-family: Verdana, sans-serif; text-indent: -0.25in;">Marketing
Libraries Journal</i><span style="font-family: Verdana, sans-serif; text-indent: -0.25in;"> (open-access, peer-reviewed, scholarly journal).
v. 3, #1, Winter 2019. Using my pieces from </span><i style="font-family: Verdana, sans-serif; text-indent: -0.25in;">D
et B</i><span style="font-family: Verdana, sans-serif; text-indent: -0.25in;"> and </span><i style="font-family: Verdana, sans-serif; text-indent: -0.25in;">LBTA</i><span style="font-family: Verdana, sans-serif; text-indent: -0.25in;"> as a foundation, I did
more research, rewrote in academic style, and passed double-blind peer review.
My year of work resulted in a 10,000-word paper with 50+ citations: “<a href="http://journal.marketinglibraries.org/MLJv3i1-26-49.html" style="font-weight: bold;" target="_blank">An Historical Overview of Marketing in U.S. Libraries: From Dana to Digital</a>.” Online
only, free.</span></span></li>
</ul>
<br />
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY3OdMTw3YvInMjzJPu-8hGjKORNgadlcEeiMgvSGAlLE2bMMW3Io-98nQtCNv2g9rTifzw2s5DzTYVL1sEjBI2tMHJ-MKIbxVsdkXBV3nc9vrABFBqXGbfsfXy1f_Q4IsMloMJQ/s1600/KD-UGUL.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="photo of Kathy Dempsey speaking at a conference" border="0" data-original-height="150" data-original-width="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY3OdMTw3YvInMjzJPu-8hGjKORNgadlcEeiMgvSGAlLE2bMMW3Io-98nQtCNv2g9rTifzw2s5DzTYVL1sEjBI2tMHJ-MKIbxVsdkXBV3nc9vrABFBqXGbfsfXy1f_Q4IsMloMJQ/s1600/KD-UGUL.jpg" title="" /></a><span style="font-family: Verdana, sans-serif;">The second activity I’ve been focusing on is speaking at
conferences and training events. This has been a staple for me for decades, but
the frequency has increased in the last few years. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">One big change I’ve seen in library continuing education is
the shift from face-to-face events to online ones. While few things can beat
the energy and excitement of being in a room with 50 library peers, or in a
building with hundreds or thousands, I’ve got to say that I’ve learned to love
the simplicity of webinars. Not having to make travel plans or get on airplanes
is a big plus. Webinars make continuing education easier all around, for
organizers, speakers, and attendees, and they’re even archived for later usage.
<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">During 2018, I think I presented 15 webinars. This year,
which isn’t even halfway over yet, I’ve already given 14, with more planned for
the fall. There are a few groups I speak for regularly, and there are always
one-time clients. This has become an efficient way to deliver training, but I
wish I could address all librarians at once. Sometimes I get tired of teaching
the same basic information.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif;">What’s Next?<o:p></o:p></span></b></div>
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<span style="font-family: Verdana, sans-serif;">I’m still impatient about getting everyone up to speed on
marketing, promotion, PR, communication, media relations, and related topics.
Libraries’ respect and funding is still at risk across America, and in other
countries as well. So I’ll keep working. <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">What’s next? I’m not entirely sure yet. I do, however, have
some ideas for rebooting <i style="mso-bidi-font-style: normal;">Marketing
Library Services</i> to increase its usefulness and readership. I’d also like
to advocate to have marketing classes become core pieces of library-school
curricula. <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">Since a mere handful of MLIS-granting universities even
offer marketing as an elective, getting it taught everywhere—and making it a required
class—would be an uphill battle. But with so many people discussing “outreach,”
“branding,” “advocacy,” and those other terms under the “marketing” umbrella, I
hope The Powers That Be realize that it’s all marketing already. If they
treated it as such, and taught it consistently, all types of libraries would be
better prepared to face communication challenges, to change public perception,
and to fight for funding.<o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW3sL2Vr8Fo7FVC445Ngkb8kWVcMGQUS3fLA76F2kMqz-P2Ob0nWaqE9XIfUaiYq7Y2PmYz3Inb-86uwffsqCauE-q88FAItiJrcSVBsNY3z6rmqC5Aluc-PAtge-ebv4snpu_4Q/s1600/KOIOS-Logo-Dark.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="logo of Koios " border="0" data-original-height="1383" data-original-width="1445" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW3sL2Vr8Fo7FVC445Ngkb8kWVcMGQUS3fLA76F2kMqz-P2Ob0nWaqE9XIfUaiYq7Y2PmYz3Inb-86uwffsqCauE-q88FAItiJrcSVBsNY3z6rmqC5Aluc-PAtge-ebv4snpu_4Q/s200/KOIOS-Logo-Dark.jpg" title="" width="200" /></a></div>
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<span style="font-family: Verdana, sans-serif;">There is one thing I started doing very recently that could
have a more-immediate impact. I’ve been helping a search engine marketing
vendor called </span><a href="http://www.koios.co/" style="font-family: Verdana, sans-serif;" target="_blank">Koios</a><span style="font-family: Verdana, sans-serif;"> spread the word about an amazing
opportunity. Google has a program that gives nonprofits $10,000/month in
advertising credit, enabling them to run campaigns that place their ads at the
top of search results. This allows librarians to advertise anything (services,
e-resources, events) for free and appear where everyone is looking. Koios helps
librarians get these </span><a href="https://www.google.com/nonprofits/offerings/google-ad-grants.html" style="font-family: Verdana, sans-serif;" target="_blank">Google Ad Grants</a><span style="font-family: Verdana, sans-serif;"> and set them up with a free trial.
Afterward, a library can administer the perpetual grant on its own, or hire
Koios experts to run the campaigns. This altruistic endeavor is already helping
put libraries on equal footing with for-profit businesses, reaching the public at
their point of need.</span></div>
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<span style="font-family: Verdana, sans-serif;">While I and others who fight for libraries have made major
strides in the last quarter century, we still have a long way to go. Helping
librarians communicate their value to stakeholders and to potential users, and
helping libraries stay open and funded, is vital for having an educated populace
and a true democracy. <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5FoI1Oej4V1j2OXyeC3syIZOfoR1AWFn-MiwNvCguBsTjgjYbvUFmoUlwoIrgY2Cg43adrz5q9XCFATrrfZc_t5JcuABobZmSQ-Gqu6Vj2mb4z5NeLDK7p1aQ39qAXOkbfVPbtQ/s1600/MLS-22yrs-edited.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="headshot of Kathy Dempsey holding a copy of Marketing Library Services newsletter" border="0" data-original-height="1147" data-original-width="960" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5FoI1Oej4V1j2OXyeC3syIZOfoR1AWFn-MiwNvCguBsTjgjYbvUFmoUlwoIrgY2Cg43adrz5q9XCFATrrfZc_t5JcuABobZmSQ-Gqu6Vj2mb4z5NeLDK7p1aQ39qAXOkbfVPbtQ/s200/MLS-22yrs-edited.jpg" title="" width="166" /></a></div>
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<span style="font-family: Verdana, sans-serif;">As I often say, “I’ve devoted my career to helping libraries
maintain their respect and funding.” Please join my quest! <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">Look for my next major update in 5 or 10 years. I intend to
have more progress to report by then. </span><o:p></o:p></div>
<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-91768421415990081912019-01-23T22:47:00.000-05:002019-01-23T22:47:02.673-05:00Estevez Movie, 'The Public', Comes Out This Spring!<div>
<span style="font-family: Verdana, sans-serif;"></span><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyCCYw-QGQR3Aymjs4PgosmaizZuNRzqGXOttwnIROcPJDKzFb_losdmdxlhlHm84ywcDVKZfJQdk7kDXhI1Ku7uwm8fg3cuLCPyIuY0qFjAzOfXku6A2AqC45XOyRNCRFHMw86g/s1600/thepublic-trailer-114.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="925" data-original-width="1600" height="231" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyCCYw-QGQR3Aymjs4PgosmaizZuNRzqGXOttwnIROcPJDKzFb_losdmdxlhlHm84ywcDVKZfJQdk7kDXhI1Ku7uwm8fg3cuLCPyIuY0qFjAzOfXku6A2AqC45XOyRNCRFHMw86g/s400/thepublic-trailer-114.PNG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A scene from the official trailer:<br /><a href="https://youtu.be/StNfkQrdoGM">https://youtu.be/StNfkQrdoGM</a></td></tr>
</tbody></table>
</div>
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I was so excited to read this news today: Emilio Estevez's movie about working in a public library has been picked up and will be out this spring! I got <a href="https://deadline.com/2019/01/the-public-release-date-emilio-estevez-universal-pictures-home-entertainment-content-group-1202539446/" target="_blank">the good news from Deadline Hollywood</a>.</div>
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<span style="font-family: Verdana, sans-serif;"><i>The Public</i> is a unique film that Estevez wrote, directed, and co-starred in. Here's part of the description: </span><blockquote class="tr_bq">
<span style="font-family: Verdana, sans-serif; font-size: x-small;">The story revolves around the library patrons, many of whom are homeless, mentally ill and marginalized, as well as an exhausted and overwhelmed staff of librarians who often build emotional connections and a sense of obligation to care for those regular patrons. At odds with library officials over how to handle the extreme weather event, the patrons turn the building into a homeless shelter for the night by staging an "Occupy" sit in. </span></blockquote>
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<span style="font-family: Verdana, sans-serif;">I was lucky enough to see a preview of this film last summer at the American Library Association's Annual Conference. <a href="http://www.infotoday.com/mls/sep18/Dempsey--Movie-Review-the-public.shtml" target="_blank">Read my review in <i>Marketing Library Services</i></a>. (It contains links to background info on the movie and interviews with Estevez.) <i>The Public</i> made me laugh, and cry.</span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUbEEpLyUWX6ihsdvjhy3blz6dp0TNKVUYZAlev7xQ1qglvHyLZCC55pqWTHGXBjSlNkzhfh2DY1458IeQKtrDTyypbJznA1wDBUVTRYUMy9B11YzD8GfoUkkz9_hTIfl5Amxz_A/s1600/Estevez-close1-cropped.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1199" data-original-width="1600" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUbEEpLyUWX6ihsdvjhy3blz6dp0TNKVUYZAlev7xQ1qglvHyLZCC55pqWTHGXBjSlNkzhfh2DY1458IeQKtrDTyypbJznA1wDBUVTRYUMy9B11YzD8GfoUkkz9_hTIfl5Amxz_A/s320/Estevez-close1-cropped.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I took this shot of Estevez (center) with library colleagues<br />when <i>The Public </i>was first previewed at ALA in June 2018.</td></tr>
</tbody></table>
<span style="font-family: Verdana, sans-serif;">If you like and value libraries; if you have ever worked in a library (or just wanted to); you'll want to see this well-researched, well-made film. Watch for it to come to your area! </span></div>
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<span style="font-family: Verdana, sans-serif;">I really appreciate that Emilio Estevez made this film to highlight the plight of public libraries and marginalized citizens. Bravo! </span></div>
<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-15946643985153596192019-01-10T10:25:00.001-05:002019-01-10T10:25:37.108-05:00Enter IFLA's International Marketing Contest by 18 January<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTmUH9jL-iNrKmKijvOll1k1Umv0FW-Dd6AGY2hRqoS6uHjkTypY1dw40epgnm380IFYrUYquNGA-VBj0ED94NOSewXgiHvlzCzKn-6lB-NczZ2PiEqKaTWLtU8h8Q63jxjG3ZOw/s1600/IFLA+award+2019.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1039" data-original-width="1600" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTmUH9jL-iNrKmKijvOll1k1Umv0FW-Dd6AGY2hRqoS6uHjkTypY1dw40epgnm380IFYrUYquNGA-VBj0ED94NOSewXgiHvlzCzKn-6lB-NczZ2PiEqKaTWLtU8h8Q63jxjG3ZOw/s400/IFLA+award+2019.PNG" width="400" /></a></div>
<b><span style="font-family: Verdana, sans-serif;">Last-minute reminder: </span></b><br />
<b><span style="font-family: Verdana, sans-serif;">Enter by 18 January to win the annual IFLA PressReader International Library </span></b><b><span style="font-family: Verdana, sans-serif;">Marketing Award!</span></b><br />
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<span style="font-family: Verdana, sans-serif;">This is the richest international award </span><span style="font-family: Verdana, sans-serif;">for library marketing. The top 3 winners get prize money to use for travel, accommodations, and registration to attend IFLA's World Library and Information Congress! The prize money for travel is:</span></div>
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<span style="font-family: Verdana, sans-serif;">First place – 3000 euros</span></div>
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<span style="font-family: Verdana, sans-serif;">Second place – 2000 euros<br />Third place – 1500 euros</span></div>
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<span style="font-family: Verdana, sans-serif;">The Award is also recognizes marketing efforts by a developing country with fewer resources with a special commendation.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_LxIK7OfU8BUrnwAyYkAF8NJ5ubyk5Nv7NdsV-BPJwDBuo__nuj8VmjpNmmpCnG9CePSssZpKqHvJehJu7GFLzTrYEk6Sn4K121Mve0fMK8IZBVcsaf3vHJwq5Xl9v5we7gOyLA/s1600/IFLA+WLIC+2019.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" data-original-height="596" data-original-width="1600" height="119" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_LxIK7OfU8BUrnwAyYkAF8NJ5ubyk5Nv7NdsV-BPJwDBuo__nuj8VmjpNmmpCnG9CePSssZpKqHvJehJu7GFLzTrYEk6Sn4K121Mve0fMK8IZBVcsaf3vHJwq5Xl9v5we7gOyLA/s320/IFLA+WLIC+2019.PNG" width="320" /></span></a><span style="font-family: Verdana, sans-serif;">This year, <a href="https://2019.ifla.org/">the WLIC will be held in Athens, Greece, from 24-30 August</a>. </span></div>
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<b style="font-family: Verdana, sans-serif;">The award application closes 18th of January 2019, so <a href="https://ereal.solutions/?fbclid=IwAR2qZsmxz7XkbbagPIluDyomPbr_oZSHv1QJSPi4ziyIcEUttEMIX7X3mCg">apply now</a>!</b></div>
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<span style="font-family: Verdana, sans-serif;"><br />This annual award is handled by the <a href="https://www.ifla.org/management-and-marketing">IFLA Section on Management and Marketing</a>. This year, M and M welcomes a new sponsor, <a href="https://www.pressreader.com/">PressReader</a>, an app that lets subscribers "Read your favorite newspapers and magazines anywhere at any time." PressReader offers access to newspapers and magazines from thousands of publishers in more than 100 countries. Thank you, PressReader, for your generous support! </span></div>
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<span style="font-family: Verdana, sans-serif;">Find all <a href="https://www.ifla.org/node/91708?fbclid=IwAR3OsA2FyYoQ_wqkugpquoy2OvZ8OmLEvwzZhj0_U60AIvyRPh4F23CHPM8" target="_blank">entry details here</a>. Good luck, Bonne chance, Viel glück, Buena suerte, </span><span style="font-family: Verdana, sans-serif;">удачи, 祝好运, حظا سعيدا ! </span></div>
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<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-24835579323287716492018-11-09T17:18:00.000-05:002018-11-09T17:18:30.566-05:00New Marketing Award -- the LIMMYs<div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEGdkpRSShXzYuZ4g_HcDAmNeVYjQ8XSINvdWde8oUZt0EM3gsLvs8WW-ykryeTdoREALLcEels2vly5S7FBNsx2N5O9wR_hpAAfbVyQiKL9kx_wXGhEjBvFztRBnNJL9VlmkWKQ/s1600/LIMMY+logo.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="278" data-original-width="436" height="127" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEGdkpRSShXzYuZ4g_HcDAmNeVYjQ8XSINvdWde8oUZt0EM3gsLvs8WW-ykryeTdoREALLcEels2vly5S7FBNsx2N5O9wR_hpAAfbVyQiKL9kx_wXGhEjBvFztRBnNJL9VlmkWKQ/s200/LIMMY+logo.PNG" width="200" /></a></div>
<span style="font-family: "verdana" , sans-serif;">I'm delighted to tell you about a new award in the library marketing space! </span><br />
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<span style="font-family: "verdana" , sans-serif;">The Library Marketing Technology Innovation Awards, or LIMMYs for short, is a contest that U.S. public libraries of all sizes and shapes can enter. <b>The deadline is a week away -- November 16, 2018.</b></span></div>
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<span style="font-family: "verdana" , sans-serif;">Details are on <a href="http://www.patronpoint.com/limmys/">the award website</a>, which also links to <a href="http://www.patronpoint.com/limmys-apply/">the application page</a>.</span></div>
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<span style="font-family: "verdana" , sans-serif;">Libraries can enter more than once, and there are four categories, which are detailed on the <a href="http://www.patronpoint.com/limmys/">website</a>:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjogeXlApPY43KBTouSNLN_aN3vbfFLqKXyDh7WroAoUEpGvZE8IpxaIRgZhlGWDR3rkeEJ9fIwrKT5dJ-iQukC0cNvpKZyLpTCgDb6-sCprQnGUDtE4a3GZzyB1fxZSNDn-tibXA/s1600/LIMMY-1-2.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif;"><img border="0" data-original-height="809" data-original-width="1600" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjogeXlApPY43KBTouSNLN_aN3vbfFLqKXyDh7WroAoUEpGvZE8IpxaIRgZhlGWDR3rkeEJ9fIwrKT5dJ-iQukC0cNvpKZyLpTCgDb6-sCprQnGUDtE4a3GZzyB1fxZSNDn-tibXA/s320/LIMMY-1-2.PNG" width="320" /></span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPJFEvihvhQTJKw38LShSRKoa6Q_1Z8DU8L1rpfYps_CUNNlaxnFKLzyzP5ASYN5H8oI9dUstYLjF93KPYGMKD3QZiKbnyiLmTrgYVGI72OUO5NXJzyguFceNh9E9KQ5a26Nv_2w/s1600/LIMMY-3-4.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif;"><img border="0" data-original-height="736" data-original-width="1600" height="147" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPJFEvihvhQTJKw38LShSRKoa6Q_1Z8DU8L1rpfYps_CUNNlaxnFKLzyzP5ASYN5H8oI9dUstYLjF93KPYGMKD3QZiKbnyiLmTrgYVGI72OUO5NXJzyguFceNh9E9KQ5a26Nv_2w/s320/LIMMY-3-4.PNG" width="320" /></span></a></div>
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<span style="font-family: "verdana" , sans-serif;">These awards were recently conceived and set up by the vendor behind <a href="http://www.patronpoint.com/">Patron Point, a marketing automation technology tool.</a> It's a different sort of award -- it's not for a project you've already done, but for an idea you have. The winner will get support from Patron Point to implement the idea. As the website explains: </span></div>
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<span style="font-family: "verdana" , sans-serif;"><i>This is your opportunity to come up with great ideas on how marketing automation technology can assist your library.<br />We will take the best proposals, work with you to implement them in a real-world environment, and test their potential.<br />The winning ideas will be recognized and presented at the national level and you could win a great prize for your library.</i></span></blockquote>
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<span style="font-family: "verdana" , sans-serif;">The Grand Prize is a free 1-year subscription to Patron Point and a $1,500 stipend for travel and registration to the 2019 ALA Annual Conference being held in Washington, D.C. in June. Runners-up will get a 50% discount on a 1-year subscription to Patron Point. </span></div>
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<span style="font-family: "verdana" , sans-serif;">There's also a <a href="http://www.patronpoint.com/limmys-exploring/">blog post</a> that discusses the new contest. The shortlist is scheduled to be announced Dec. 12, and the top winner will be named May 8, 2019.</span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>There's no time to waste -- check out this opportunity and enter by November 16! </b></span></div>
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<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-52679482567161655962018-09-28T10:48:00.002-04:002018-09-28T11:09:15.017-04:00Join Me for a Webinar on Merchadising<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7apSsObBFMtIz2tF8TlV_oO-lII5ryHO7INRtt8XVU7-wANjNbzXeqywjTeU3y4pNRsm92u9VhSK0fgzPcf4NY0V7XZz8eaxij4QXape1X-KAv6cGZrDgezmUGiMt-vJlBf1ShQ/s1600/IMG_20180806_173031.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1150" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7apSsObBFMtIz2tF8TlV_oO-lII5ryHO7INRtt8XVU7-wANjNbzXeqywjTeU3y4pNRsm92u9VhSK0fgzPcf4NY0V7XZz8eaxij4QXape1X-KAv6cGZrDgezmUGiMt-vJlBf1ShQ/s320/IMG_20180806_173031.jpg" width="229" /></a></div>
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; white-space: pre-wrap;">If you're not sure what "merchandising" is all about, please join me for <a href="https://register.gotowebinar.com/register/8813272180669061379" target="_blank">a webinar I'm presenting on Thursday, October 4</a>.</span><br />
<span style="background-color: white; white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="background-color: white; white-space: pre-wrap;">Merchandising is a tactic borrowed from retail shops. It's more than just making displays -- it's purposeful and strategic. During this hour-long event, y</span><span style="background-color: white; white-space: pre-wrap;">ou'll learn the difference between tired old displays and effective merchandising. You'll see lots of colorful photos from libraries around the world, and will get a useful handout that lists important guidelines and shares links to further information.</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghCAQwakqBi77eWF1-RtedbA-K5VPbqxF5NYuoqo6OqJ7pDvdxML3FVboRsKj199tlxrZrl5gnpewHbxu2vTvbn4HRp-FOuQFGvUPURP6VJvJA2HjzNHaGKqbOQ5hxTHU1Zsgt7Q/s1600/checkout-sign-works.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="800" data-original-width="1066" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghCAQwakqBi77eWF1-RtedbA-K5VPbqxF5NYuoqo6OqJ7pDvdxML3FVboRsKj199tlxrZrl5gnpewHbxu2vTvbn4HRp-FOuQFGvUPURP6VJvJA2HjzNHaGKqbOQ5hxTHU1Zsgt7Q/s200/checkout-sign-works.jpg" width="200" /></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="background-color: white; white-space: pre-wrap;">This activity can help the inside and outside of your library look more inviting. It can help differentiate various sections of your building. And it can increase circulation and usage at all types of libraries! It's also creative and fun to do.</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="background-color: white; white-space: pre-wrap;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="background-color: white; white-space: pre-wrap;">Sign up <a href="https://register.gotowebinar.com/register/8813272180669061379" target="_blank">here, at LibraryWorks</a>. The live webinar will be at 2pm Eastern US time on October 4. If you cannot attend live, still register, and you'll be sent a recording of the event. Anyone around the world is welcome to attend. The individual fee is $49, and there are group rates as well. </span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="background-color: white; white-space: pre-wrap;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="background-color: white; white-space: pre-wrap;">This webinar is fun as well as educational, and it's one of my favorites to present. I hope you'll join me next week!</span></span><br />
<br /><div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-40887662537950497882018-09-17T16:52:00.001-04:002018-09-17T16:52:31.785-04:00Public Libraries as 'Social Infrastructure'<div>
<span style="font-family: Verdana, sans-serif;">Important thoughts from the <a href="https://www.npr.org/" target="_blank">National Public Radio</a> show Marketplace:</span></div>
<blockquote class="tr_bq">
<span style="font-family: Verdana, sans-serif;"><span style="background-color: white;">Eric Klinenberg calls libraries and parks "social infrastructure." They're spaces and organizations that shape the way people interact. His new book <i><a href="https://www.penguinrandomhouse.com/books/557044/palaces-for-the-people-by-eric-klinenberg/9781524761165/" target="_blank">Palaces for the People</a>: How Social Infrastructure Can Help Fight Inequality, Polarization, and the Decline of Civic Life</i></span><span style="background-color: white;"> tells us how public institutions can not only enrich our day-to-day lives, but can save lives. He talked to Sabri Ben-Achour on Marketplace Morning Report.</span></span></blockquote>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Listen to the 3-minute interview: </span></span></div>
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<iframe frameborder="0" height="240px" src="https://www.marketplace.org/2018/09/11/sustainability/social-infrastructure-helps-keeps-us-safe/popout" width="100%"></iframe><div>
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<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-11954899886871303032018-08-25T11:24:00.000-04:002018-08-25T11:24:30.208-04:00Five Reports to Inform U.S. Marketing Efforts<span style="font-family: Arial, Helvetica, sans-serif;">A handful of reports
released this year offer useful data for marketing and PR planning in the U.S. Knowing
your audience is vital, and while you always need good
local information, it also helps to see the big picture. These five
publications reveal data from across the U.S. for public and academic
librarians.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><i>If my overseas readers know of similar reports from their own countries, please share the title and link in the Comment section so others can benefit too. Thank you! </i></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif;">OCLC Reports on
Marketing Communications Field</span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.oclc.org/" target="_blank">OCLC</a>
conducted a survey of U.S. public librarians and asked about their marketing
concerns and barriers, communication channels, how they use email marketing,
and more. The company is now sharing the resulting data in a new report, “US Public Libraries: Marketing and
Communications Landscape.”</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFWTOoiwatweL4jLarVCYQjGUkilALpjNwlAK3rRPwG2qYilNo_Wrj1CYkiy_Oa2dpadDbKs-1JHr_eH4K69TjLBEmPbByyIcJ3cDUSHrlKuUon6kLGWiF8fOaLi7ZgW0HyG-tTw/s1600/MarComLandscape-2018-oclc.PNG" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img alt="cover of report" border="0" data-original-height="1414" data-original-width="1086" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFWTOoiwatweL4jLarVCYQjGUkilALpjNwlAK3rRPwG2qYilNo_Wrj1CYkiy_Oa2dpadDbKs-1JHr_eH4K69TjLBEmPbByyIcJ3cDUSHrlKuUon6kLGWiF8fOaLi7ZgW0HyG-tTw/s200/MarComLandscape-2018-oclc.PNG" title="cover of report" width="153" /></a><span style="font-family: Arial, Helvetica, sans-serif;">The
survey’s results confirm that libraries do a lot with limited resources, that
there’s a focus on social media, and that libraries’ work does increase
community awareness about their offerings.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Findings
show that 96% of those surveyed use social media, and 84% post photos, videos, or library
information on social media. In addition, 70% send email messages. And while
71% say they don’t have the necessary staff resources, it's good to see that 25% do have
marketing professionals on staff. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The
report is full of infographics, and is <a href="http://bit.ly/OCLC-MarCom" target="_blank">available for free downloading</a>. <b style="mso-bidi-font-weight: normal;"><br /></b></span></div>
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<b style="font-family: Arial, Helvetica, sans-serif;">ACRL Reveals Academic Trends and Stats</b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEbAB7D0T4d1TsEAjGcLOM2-7TZfMO_2NPk2uy8MSYzGqZerfi_oACAT9mxakSuiazBI2mJIE-my9LSE1G6nusj3YJOMWBR0UNNw1URp1f8sI9npQUUU0ij8JRfMpppOYX4INWmQ/s1600/ACRL-Stats_cover17.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="cover of report" border="0" data-original-height="1600" data-original-width="1240" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEbAB7D0T4d1TsEAjGcLOM2-7TZfMO_2NPk2uy8MSYzGqZerfi_oACAT9mxakSuiazBI2mJIE-my9LSE1G6nusj3YJOMWBR0UNNw1URp1f8sI9npQUUU0ij8JRfMpppOYX4INWmQ/s200/ACRL-Stats_cover17.jpg" title="cover of report" width="154" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The <a href="http://www.ala.org/acrl/" target="_blank">Association of College & Research Libraries</a> has released “<span class="MsoHyperlink"><span style="color: windowtext; text-decoration: none; text-underline: none;">2017 Academic Library Trends & Statistics</span></span>,”
the latest in a series of annual publications that describe the collections,
staffing, expenditures, and service activities of academic libraries. It
includes data from 1,719 institutions.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The
2017 data can be used for budgeting, strategic planning, annual reports, grant
applications, and benchmarking. The report costs $599 (or $539 for ALA
members). <a href="http://bit.ly/ACRL17survey" target="_blank">Learn more here.</a> </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Those who buy the print edition
will receive a complimentary 1-year subscription to the 2017 survey data that’s
available through ACRL Metrics, an online subscription service that provides
access to the ACRL survey data from 1999–2017.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif;">IMLS Releases
Annual Public Library Data from Fiscal 2015</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib6shT9IPBS3MDQuc6rcsT6UhAdT6MGOVizRrCSQBopg1UtEczrQuKt3kljhAsyKq2YKI2p9Uts0CtH46mAFg0fGyo5CNGYHkYQQGZTMYeobt8Y61FcWzceABhnetF_SeAToFWJg/s1600/IMLS-PLS-15-18.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="cover of report" border="0" data-original-height="1575" data-original-width="1216" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib6shT9IPBS3MDQuc6rcsT6UhAdT6MGOVizRrCSQBopg1UtEczrQuKt3kljhAsyKq2YKI2p9Uts0CtH46mAFg0fGyo5CNGYHkYQQGZTMYeobt8Y61FcWzceABhnetF_SeAToFWJg/s200/IMLS-PLS-15-18.PNG" title="cover of report" width="154" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The <a href="https://www.imls.gov/" target="_blank">Institute of Museum and Library Services</a> has released “Public Libraries in the United States: Fiscal Year 2015.” Referred
to as the “Public Libraries Survey” (PLS), it examines key indicators of library use, financial health, staffing, and resources.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">It
summarizes the reported data provided by 98% of public libraries and outlets in
the U.S., which means approximately 9,000 public library systems, comprising
more than 17,000 individual main libraries, branches, and bookmobiles in the 50
states, the District of Columbia, and U.S. territories.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Download
the PDF for<a href="http://bit.ly/PL-USsurvey" target="_blank"> free from this site</a>. <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif;">NoveList Offers Free White Paper on Email Marketing</span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://www.ebscohost.com/novelist" target="_blank">NoveList,a division of EBSCO</a> and maker of the <a href="https://www.libraryaware.com/" target="_blank">LibraryAware</a> promotional platform, has
gathered research to create a free white paper titled “I Didn’t Know My Library
Had That!” The colorful, easy-to-skim paper is full of tips and tactics. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg1ev-_hbnf7tYgZyazl411TOOZ2_Vx9LGmVYFJO9rWH90dwC7xXRIc-rcwRDOSKmV2zWSSaL0HkUGYFjhL9FUt9QeX2Vq8FZruSQpkvhwEqe4PqYt8hIj4F5YlHfp1xOuaZMhJQ/s1600/novelist+wh+paper-em+mktg.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="cover of report" border="0" data-original-height="1578" data-original-width="1216" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg1ev-_hbnf7tYgZyazl411TOOZ2_Vx9LGmVYFJO9rWH90dwC7xXRIc-rcwRDOSKmV2zWSSaL0HkUGYFjhL9FUt9QeX2Vq8FZruSQpkvhwEqe4PqYt8hIj4F5YlHfp1xOuaZMhJQ/s200/novelist+wh+paper-em+mktg.PNG" title="cover of report" width="153" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">A
<a href="http://bit.ly/2L5QAze" target="_blank">web page</a> headlined “Connecting with Readers through Email” features information
on how librarians can achieve more-effective marketing by sending email that is
customized for and targeted to specific market segments. The page also features two different webinars in which NoveList
clients discuss how these strategies worked for them, as well as links to
sample outreach materials and tips.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The
white paper and accompanying resources are meant to help solve the problem of
patrons saying, “I didn’t know the library had that!” NoveList wants to help
enable simple, targeted email blasts to let community members know about
seldom-used resources.</span></div>
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<o:p><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></o:p></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">Landmark Report--‘From Awareness to Funding: Voter Perceptions and Support of Public Libraries’--Updated in 2018</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJh7ee6wsrokQLrhLMICIaZe0bD55yzLSgFeR25l6Qc2eMgI4cityUShS5wbBBJjiPrHkUa5Kh_DPnjt0V-gjynq2z9ZcTSSL8mExXXEKLFSwyyhhAcHIMkffT_yhfpBHD0lexxA/s1600/From-awareness-oclc18.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="cover of report" border="0" data-original-height="1267" data-original-width="987" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJh7ee6wsrokQLrhLMICIaZe0bD55yzLSgFeR25l6Qc2eMgI4cityUShS5wbBBJjiPrHkUa5Kh_DPnjt0V-gjynq2z9ZcTSSL8mExXXEKLFSwyyhhAcHIMkffT_yhfpBHD0lexxA/s200/From-awareness-oclc18.PNG" title="cover of report" width="155" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">OCLC
joined <a href="http://www.ala.org/pla/" target="_blank">PLA</a> and <a href="http://www.ala.org/aboutala/offices/ola" target="_blank">ALA’s Office for Library Advocacy</a> to publish an updated version
of a landmark report from 2008. Now marketers can use the fresh data in “<span style="mso-bidi-font-style: italic;">From Awareness to
Funding: Voter Perceptions and Support of Public Libraries in 2018</span>.” The
research covers voters’ perceptions of, usage of, and attitudes about public
libraries, as well as their thoughts about librarians and funding.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">As
with the previous report, the new one relies on survey data from Leo Burnett
Worldwide. The firm used the same questions and segmentation analysis to enable
comparison with 2008 results.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The
main findings include both good and bad news. On the good side, a majority of
U.S. voters believe public libraries are essential to their communities.
However, there is still low public awareness of many library services, pointing
to the need for better marketing and promotional work. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The
full report, a summary, an infographic, and more resources are <a href="http://oc.lc/awareness2018" target="_blank">available here</a>. </span><span style="font-family: Times New Roman, serif; font-size: 18pt;"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"></span></div>
<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-47369536536124016912018-04-17T21:25:00.002-04:002018-04-17T21:25:47.114-04:00Award-Winning Marketing Campaigns From Around the World <div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">The annual <a href="https://www.ifla.org/node/34315">IFLA BibLibre International Marketing Award</a> offers a look at what our peers around the world are accomplishing. The contest is run by the Management & Marketing section of the International Federation of Library Associations and Institutions (IFLA). It's sponsored by <a href="http://www.biblibre.com/en">BibLibre</a>, a French company that supports open source software solutions and more for libraries. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">This contest “honors
organizations which implement creative, results-oriented marketing projects or
campaigns.” Librarians enter in an effort to win recognition and prize money. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Take a look at the winners of the 15th IFLA BibLibre International Marketing
Award competition to get inspiration and to learn about some of the best promotions and projects in the field today. </span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">First Place: New York Public Library, New York City, USA</span></b></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://nyclibraries.org/newstart">Youth Fine Amnesty campaign</a></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtY7xZIKX97rYdwWzNYf0RDlSUDYcFbGQ1yE3iDu8C3Q_okp0PWsj_RcfVpEAQYpTFapHpQ_aGKLXhZSzHp4rAVDWWwtZsUB2Mqwn2oJwS67Qexm0Z9Ndg_OttKzFuemfWQNmcmA/s1600/first+place+New+York+Public+Library.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" data-original-height="162" data-original-width="311" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtY7xZIKX97rYdwWzNYf0RDlSUDYcFbGQ1yE3iDu8C3Q_okp0PWsj_RcfVpEAQYpTFapHpQ_aGKLXhZSzHp4rAVDWWwtZsUB2Mqwn2oJwS67Qexm0Z9Ndg_OttKzFuemfWQNmcmA/s1600/first+place+New+York+Public+Library.png" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">This effort aimed to target and reactivate 478,000
patrons with unpaid late fees, including the 196,000 youths whose accounts were
blocked because of fines. <o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOhGGnGWXuhCx55hz5fjapoo7xKgYnWN2wLFc0lrGCAoSltHcGFjznBttRfH3MDWpp2d604doO9MsWFGvBb2IQxE1ByXXCbI8ySx9U0GX9GPb0NMi2KeDBxASVRK9FWY8MpFOCCQ/s1600/1st-NYPL.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" data-original-height="512" data-original-width="1024" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOhGGnGWXuhCx55hz5fjapoo7xKgYnWN2wLFc0lrGCAoSltHcGFjznBttRfH3MDWpp2d604doO9MsWFGvBb2IQxE1ByXXCbI8ySx9U0GX9GPb0NMi2KeDBxASVRK9FWY8MpFOCCQ/s320/1st-NYPL.png" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In
October 2017, the NYPL, along with New York City’s Brooklyn Public Library and
Queens Library, offered a one-time fine amnesty deal for all patrons age 17 and
younger. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The libraries publicized the deal with an outreach
campaign that included direct mail targeted to young patrons, printed material
in a variety of languages, a media relations scheme, and well-planned
messaging. With 41,000 young people reactivating their cards, the project was
considered a success. </span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">Second Place:</span><span style="font-family: Arial, Helvetica, sans-serif;"> Invercargill City Libraries, Invercargill, New Zealand</span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><a href="http://ilibrary.co.nz/logo-and-media/keeping-up-with-the-librarians/">Keeping Up With the Librarians</a> magazine cover spoof</b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRKac0qaMXdPWziQgw4ukhCvZlnorKvpSe5QY_mDRr9R7dAehfO4Jb4-mKIioTJM52Gmq6Zz33hYsrz7pdF9PXiJW4bMddAhX3DQead1OhEXSUeVVjToWydLkiOG1mW-vBUCN2tA/s1600/Invercargil+spoof.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="894" data-original-width="696" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRKac0qaMXdPWziQgw4ukhCvZlnorKvpSe5QY_mDRr9R7dAehfO4Jb4-mKIioTJM52Gmq6Zz33hYsrz7pdF9PXiJW4bMddAhX3DQead1OhEXSUeVVjToWydLkiOG1mW-vBUCN2tA/s320/Invercargil+spoof.PNG" width="249" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjcBBehtphus2hyphenhyphenGzwZWO1fze2lA5RkE_fNVE-L_Ju4rRQbb9pGijq6EZxU_HdeqciGSvjPFRynLuWdWG0Q43qMkJznLdo_CZznZy3bDTopL6uYZYs-Uj8XZUnGdgFk0l9e4qPJg/s1600/real+Kardas+cover.PNG" imageanchor="1" style="clear: right; display: inline !important; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="775" data-original-width="582" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjcBBehtphus2hyphenhyphenGzwZWO1fze2lA5RkE_fNVE-L_Ju4rRQbb9pGijq6EZxU_HdeqciGSvjPFRynLuWdWG0Q43qMkJznLdo_CZznZy3bDTopL6uYZYs-Uj8XZUnGdgFk0l9e4qPJg/s320/real+Kardas+cover.PNG" width="240" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The project's <a href="http://bit.ly/Inver-Kard">original Facebook post</a> read, “It has been 10 years since the Kardashians first graced
our screens. To celebrate, our social media team decided to have a totally
impromptu, definitely not planned, photo-shoot.” </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">A team of staff members re-created a semi-risqué
photo of six Kardashian/Jenner women that had originally run on the cover of </span><i style="font-family: Arial, Helvetica, sans-serif;">The Hollywood Reporter</i><span style="font-family: Arial, Helvetica, sans-serif;">, and, according
to IFLA, it became a “social media marketing sensation.” </span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp0IF8PICHLjmW0BJVL12nxsB0QeziE4E6FYr5pT8Ff0m1wZr1RSFOc-sm6PHoNtKBJqE-5agwMm3hXanNu7AL6jPt8DF1ZQLjx1IPv0SH2K5ZwLo3nGyMVU0Ym_YQZY6IC-QVOQ/s1600/Invercargil+staff.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="824" data-original-width="1049" height="156" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp0IF8PICHLjmW0BJVL12nxsB0QeziE4E6FYr5pT8Ff0m1wZr1RSFOc-sm6PHoNtKBJqE-5agwMm3hXanNu7AL6jPt8DF1ZQLjx1IPv0SH2K5ZwLo3nGyMVU0Ym_YQZY6IC-QVOQ/s200/Invercargil+staff.PNG" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The real staffers of Invercargill</td></tr>
</tbody></table>
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<span style="font-family: Arial, Helvetica, sans-serif;">The goal was to
connect with a more broad, younger audience to create a sense of relevance for libraries
in the digital age via pop-culture references and humor. The awareness campaign
had more than 1 million Likes, 12,000 reactions, and 5,000-plus shares around
the world. </span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">Third Place: </span><span style="font-family: Arial, Helvetica, sans-serif;">National and University Library, Zagreb,
Croatia</span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><a href="http://pozdravizhrvatske.nsk.hr/zagreb">Greetings From Zagreb</a> project</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLXHgC65-ALpyUdXTtTJibZOApVp14r3p8S9wSUnJGbfN9OrmdCLP3oupX8EWc4KKtfbxEl1wc7cKzBplHYlzPPKo6Uo_2Jb3tSmgXiVHoHfbkOeWbhstUvJ84pzSN3blNiktQDQ/s1600/Zagreb+vert.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="717" data-original-width="537" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLXHgC65-ALpyUdXTtTJibZOApVp14r3p8S9wSUnJGbfN9OrmdCLP3oupX8EWc4KKtfbxEl1wc7cKzBplHYlzPPKo6Uo_2Jb3tSmgXiVHoHfbkOeWbhstUvJ84pzSN3blNiktQDQ/s320/Zagreb+vert.PNG" width="239" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The goal of this Croatian initiative was to promote the organization's</span><span style="font-family: Arial, Helvetica, sans-serif;"> digital
library in an innovative way by creating a digital cultural product that
combined heritage (old postcards of the city of Zagreb), technology, and tourism. The
project included developing the </span><a href="http://pozdravizhrvatske.nsk.hr/zagrebapp" style="font-family: Arial, Helvetica, sans-serif;">first mobile app</a><span style="font-family: Arial, Helvetica, sans-serif;"> by a library in Croatia, and a web portal. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The campaign was aimed at locals, tourists, and the general
public, most of whom were not acquainted with the library’s digitization
projects. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXsVnQVH597ZnkiabTsAKhDN2Q8K2523v3i0VKeB6jjUxNh4tqVv6z-QKnfd6b11LrpoIrRDLcMD_4aezGNdaParNeUMdLa4ZHs2ywrYENFNWKcnXVHMdCysu_fZDz2EQoynEshg/s1600/Zagreb+horz.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="490" data-original-width="698" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXsVnQVH597ZnkiabTsAKhDN2Q8K2523v3i0VKeB6jjUxNh4tqVv6z-QKnfd6b11LrpoIrRDLcMD_4aezGNdaParNeUMdLa4ZHs2ywrYENFNWKcnXVHMdCysu_fZDz2EQoynEshg/s320/Zagreb+horz.PNG" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The first-place winner will get 2,000 euros (about $2,450); second place will get 1,000 euros
(about $1,220); and third place will get 500 euros (about $610). All winners must use their monetary
awards to further their marketing efforts. In addition, the top
two winners have their representatives’ airfare, lodging, and registration
costs paid so they can attend the<a href="https://2018.ifla.org/"> IFLA World Library and Information Congress</a> this August in Kuala
Lumpur, Malaysia.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">This
year’s contest drew a total of 56 submissions from public and academic libraries around the world; China sent in the most, with 23. </span><span style="font-family: Arial, Helvetica, sans-serif;">IFLA’s award jury chose seven honorable
mentions:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">* Canada:
University of British Columbia Library<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://library.ubc.ca/bcnewspapers">BC Historical Newspapers</a><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">* Germany:
ZBW–Leibniz Information Centre for Economics<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.zbw-forscht-fuer-oekonomen.eu/english">Image Campaign for ZBW Economists</a><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">* China:
Guangzhou Library<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://bit.ly/poetrygala">Guangzhou New Year Poetry Festival</a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">* Egypt:
Bibliotheca Alexandrina<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://bibalex.org/baifa/en/home/index">Bibliotheca Alexandrina Information for Africa</a><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">* China:
Chongqing Library<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.cqlib.cn/?q=node/44576">Night of Grimm’s Fairy Tales</a><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">* Russia:
Novosibirsk State Regional Scientific Library<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://vk.com/bibliotekanatrave">Library on the Grass</a><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">* Philippines:
Metro-Dagupan Colleges Library<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://metrodagupancolleg.wixsite.com/wordsonthewalls">Words on the Walls</a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Consider entering your own library's campaigns at the end of 2018 for next year's contest!</span></div>
<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-87677365089549196012018-02-06T20:57:00.000-05:002018-02-06T20:57:07.383-05:00Enter the PR Xchange Awards by March 20<div class="MsoNormal" style="text-align: center;">
<span style="font-family: Verdana, sans-serif;">It's that time of year again!</span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj16alYAFB1zy9ZAhUiJ26uFOUZkLivuJ73VBatS3Oy77rlQlF4hTW6fjWjpci4iGLP1Q_lJs2NTLF_3GrlIb39427T2prbWjUzZSEu2Xu-hPaxqEPiyVO3TQGY8ExDzQPw41VBGA/s1600/LLAMA-logo.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="212" data-original-width="477" height="142" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj16alYAFB1zy9ZAhUiJ26uFOUZkLivuJ73VBatS3Oy77rlQlF4hTW6fjWjpci4iGLP1Q_lJs2NTLF_3GrlIb39427T2prbWjUzZSEu2Xu-hPaxqEPiyVO3TQGY8ExDzQPw41VBGA/s320/LLAMA-logo.PNG" width="320" /></a></div>
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">The Marketing and Communications Community of
Practice, part of ALA’s Library Leadership and Management Association (LLAMA), has
opened its call for submissions for the 2018 <a href="http://www.prxchangeawards.org/">PR Xchange Awards competition</a>. <br /><br />
These annual awards recognize the best promotional materials produced
by any type of library organization in the US and Canada. Each org may submit a maximum of five
entries. The deadline is March 20, 2018.</span><br />
<br />
<ul>
<li><span style="font-family: Verdana, sans-serif;">For
print submissions, <a href="http://tinyurl.com/2018-prxchange-awards-prop-p">fill out this form</a> and follow the mailing
instructions. </span></li>
</ul>
<ul>
<li><span style="font-family: Verdana, sans-serif;">For electronic (born-digital) submissions, <a href="http://tinyurl.com/2018-prxchange-awards-prop-e">complete this entry form</a>.</span></li>
</ul>
<ul>
<li><span style="font-family: Verdana, sans-serif;">For <a href="http://www.ala.org/llama/2018-pr-xchange-frequently-asked-questions">FAQs, go here</a>.</span></li>
</ul>
<span style="font-family: Verdana, sans-serif;">The PR Xchange Committee oversees judging, in which entries are evaluated based on content, originality, and design by a team of experts in marketing, public relations, graphic design, and communications.<br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
Committee members will
notify winners in May. Winning entries will be on
display during the PR Xchange Event (Sunday, June 24) at the 2018 ALA
Annual Conference in New Orleans. There, winners will be announced and award certificates will be given. (Winners need not be present, but go enjoy your 15 minutes of fame if you can.)</span><br />
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<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-27555470167248052732018-01-12T09:49:00.001-05:002018-01-12T09:49:51.274-05:00Libraries Changes Lives - 2018 AwardsI recently published an article about one of my very favorite library award programs -- CILIP's annual Libraries Changes Lives Awards. It highlights heart-warming projects that UK librarians do to support various disenfranchised target audiences. <div>
<br /></div>
<div>
FYI:<blockquote class="tr_bq">
The Libraries Change Lives Award recognizes excellence and innovation in the U.K. library sector, and all details are at www.cilip.org.uk/lcla. Any <i>MLS</i> readers who are discussing the value of libraries with others (you are doing that, right?) can use these amazing examples to prove that librarians are educators, difference-makers, caretakers, and community builders.</blockquote>
<div>
Click over <a href="http://www.infotoday.com/mls/jan18/Dempsey--Libraries-Change-Lives-Heres-Proof.shtml">to Marketing Library Services to read</a> the free full text! </div>
</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8AJEwehWaTc9zSVIfwy8pW3hkyWuuFQK8BqX9F7mWPjVZroyG38O8r75-Ivy02u7sRB-QBP3hBIcNvJCmKfe2Mw_Xe-BPPmPYbCkTgXsJL-cSwgCtvCXa4ai_sjjcEExVeClV6A/s1600/Storywalks+%25289%2529.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="900" data-original-width="1600" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8AJEwehWaTc9zSVIfwy8pW3hkyWuuFQK8BqX9F7mWPjVZroyG38O8r75-Ivy02u7sRB-QBP3hBIcNvJCmKfe2Mw_Xe-BPPmPYbCkTgXsJL-cSwgCtvCXa4ai_sjjcEExVeClV6A/s400/Storywalks+%25289%2529.JPG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Books, families, and nature come together<br /> thanks to Kirklees librarians. [Photo courtesy of CILIP]</td></tr>
</tbody></table>
<div>
<br /></div>
<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-79627857275277082582017-12-13T13:07:00.000-05:002018-01-12T09:56:07.358-05:00LMCC 2017: Hat Trick of Success!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigwAEkAMWVqmMemAZwL_loQJbBbuLZsBbAeR4UReSvo_v-cnn-nuYMzgyzDk6Enog3nHl442-c8M4-zCjqMvsHTH_3OilfXoD05ilUn3FxJguy-KF0pPliNm3mXsweEjuDBdJoPA/s1600/IMG_20171117_102501.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1294" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigwAEkAMWVqmMemAZwL_loQJbBbuLZsBbAeR4UReSvo_v-cnn-nuYMzgyzDk6Enog3nHl442-c8M4-zCjqMvsHTH_3OilfXoD05ilUn3FxJguy-KF0pPliNm3mXsweEjuDBdJoPA/s320/IMG_20171117_102501.jpg" width="258" /></a></div>
<span style="font-family: "verdana" , sans-serif; font-size: x-small;">The biggest part of my professional year was chairing yet another successful <a href="http://www.librarymarketingconference.org/">Library Marketing and Communications Conference</a>. That makes three in a row, so I'm declaring a <a href="https://www.merriam-webster.com/dictionary/hat%20trick">hat trick</a>!</span><br />
<div>
<br /></div>
<div>
<div>
<span style="font-family: "verdana" , sans-serif; font-size: x-small;">Quick stats: </span></div>
<div>
<span style="font-family: "verdana" , sans-serif; font-size: x-small;">LMCC 2015: 220 attendees</span></div>
<div>
<span style="font-family: "verdana" , sans-serif; font-size: x-small;">LMCC 2016: 330 attendees</span></div>
<div>
<span style="font-family: "verdana" , sans-serif; font-size: x-small;">LMCC 2017: 356 attendees</span><br />
<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><br /></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">And each year we hear from more people saying they wish they could get the funding to attend... so we expect continued interest and growth.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">In each of our first 3 years, I've led a group of 12-15 dedicated volunteers. Together with our amazing facilitators at <a href="http://www.amigos.org/">Amigos Library Services</a>, we've planned, promoted, and held these conferences in Addison, Texas (just outside Dallas). </span><br />
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVn7NBgkm2k_dU7BYKf_mJIdxi1dN0PNDNXuo_KBs94Zj0MjRq4l_AOKY4IUtzH-GWqrdtFUQHQNjR69W_cc9xvobI1kblW1hmq_Nj2OR20sAZojaBCFpqrWHVuHRlbbpzEUX2cg/s1600/IMG_20171115_161919.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVn7NBgkm2k_dU7BYKf_mJIdxi1dN0PNDNXuo_KBs94Zj0MjRq4l_AOKY4IUtzH-GWqrdtFUQHQNjR69W_cc9xvobI1kblW1hmq_Nj2OR20sAZojaBCFpqrWHVuHRlbbpzEUX2cg/s200/IMG_20171115_161919.jpg" width="200" /></a></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">I've already written a <a href="http://www.infotoday.com/mls/jan18/Dempsey--Library-Marketing-and-Communications-Conference.shtml">full-length report about #LMCC17 </a>for the Jan/Feb 2018 issue of <i>Marketing Library Services</i>, so if you subscribe, take a look when you get the next issue. (If you don't subscribe, <a href="http://www.infotoday.com/mls/mls-subs.shtml">start now</a>!) Here on my blog, I'll create an accompanying "photo essay" to show you some of the event's excitement. </span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">But first, I gotta say: This year, our planning team really took it up a notch. We worked hard to realize two major goals:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii3uI4jckWmL9o1zoHFvwArulaLwnhigAxjvcewgeLF67fxBKEVBRczsz_P2T6QQDbEOeloInubpviIg273HPcS9eFt68QNL3k14ZJVWheGtyvpKBsRB2SaR3NLnLWGZIr8UDTJw/s1600/LMCC+Logo+CMYK_Icon+and+Wordmark.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="LMCC logo" border="0" data-original-height="874" data-original-width="1600" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii3uI4jckWmL9o1zoHFvwArulaLwnhigAxjvcewgeLF67fxBKEVBRczsz_P2T6QQDbEOeloInubpviIg273HPcS9eFt68QNL3k14ZJVWheGtyvpKBsRB2SaR3NLnLWGZIr8UDTJw/s320/LMCC+Logo+CMYK_Icon+and+Wordmark.jpg" title="LMCC logo, purple and aqua" width="320" /></a><span style="font-family: "verdana" , sans-serif; font-size: x-small;"><br /></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">1. We created an official visual identity and worked with designers to create a logo and wordmark. What do you think? </span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">2. We founded an official nonprofit entity, the Library Marketing Conference Group. This will allow us to offer more educational opportunities and to grow steadily into the future. The organization, led by a four-member board, is already making policies, reorganizing workflows, and planning for next year. We're thrilled to have achieved this, and grateful for the guidance that Amigos Library Services provided in this area.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">Now, for a look back at this year's popular conference:</span></div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkEH8q1574Ti4ded9apmaLmvzgHqijmmkLq9G1vojlfZO-RT9Rh_MsAJsNh_CXHBG2Z3FwLGIGlnjr1HjBgo8-O6MRhjuPIOrA64lOsqhcLEfgNb8oo-Xpi0qPGxXk1NxKMv6vjQ/s1600/IMG_20171116_090202+%25282%2529.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="911" data-original-width="1600" height="361" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkEH8q1574Ti4ded9apmaLmvzgHqijmmkLq9G1vojlfZO-RT9Rh_MsAJsNh_CXHBG2Z3FwLGIGlnjr1HjBgo8-O6MRhjuPIOrA64lOsqhcLEfgNb8oo-Xpi0qPGxXk1NxKMv6vjQ/s640/IMG_20171116_090202+%25282%2529.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Shel Holtz, an internationally recognized nonprofit marketing<br />
guru, opened #LMCC17 with a keynote on Crisis Communications. </td></tr>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEine2Go3or-yU1kFGYcdfm0JAWwMBetTNLQMr5VHf1ChnODE8SpI4MKXpgdAwAWQ9kYY1vQ-HdnKoI0K1jyJJFxJivec1HmZghssVIeOo3YrPlNhueKuzSIxC9qQBh6WBC3SDv-Sg/s1600/IMG_20171116_122024.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1200" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEine2Go3or-yU1kFGYcdfm0JAWwMBetTNLQMr5VHf1ChnODE8SpI4MKXpgdAwAWQ9kYY1vQ-HdnKoI0K1jyJJFxJivec1HmZghssVIeOo3YrPlNhueKuzSIxC9qQBh6WBC3SDv-Sg/s320/IMG_20171116_122024.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Lovely lunches were included with the<br />
registration fee. We planned<br />
discussion topics for each table --<br />
great for meeting new pals and<br />
solving shared challenges! </td></tr>
</tbody></table>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0tJ7FVuoHxVaEc36r3ZsTeG291Ilugpaw5VQTHU8pi-NHkSu9wxJA8Rk5Vszyx9ZQMk9adDb3SlWYD9aLnwAp34Fkuiy4iwWVlQH72P_ivwWPbLVCX3Ch7GSyDuwulSLELtea2Q/s1600/IMG_20171116_112657.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1288" data-original-width="1600" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0tJ7FVuoHxVaEc36r3ZsTeG291Ilugpaw5VQTHU8pi-NHkSu9wxJA8Rk5Vszyx9ZQMk9adDb3SlWYD9aLnwAp34Fkuiy4iwWVlQH72P_ivwWPbLVCX3Ch7GSyDuwulSLELtea2Q/s320/IMG_20171116_112657.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Our Swag Swap brought in lots of<br />
cool, colorful collateral to share. </td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRd1i-29TA7PDrsahYPOmordC0dMlaHmDQNI3PM5Cvlv4odc8SMJCc9GOaB8UWMxhJMMID0FmJ4t3E9zf48pX7UyKcsE7AMNoLn75t3Sf5N5eNBw8Ex0wTcI5QiKwJ1qzo38IKPA/s1600/IMG_20171116_134725+%25282%2529.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1393" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRd1i-29TA7PDrsahYPOmordC0dMlaHmDQNI3PM5Cvlv4odc8SMJCc9GOaB8UWMxhJMMID0FmJ4t3E9zf48pX7UyKcsE7AMNoLn75t3Sf5N5eNBw8Ex0wTcI5QiKwJ1qzo38IKPA/s320/IMG_20171116_134725+%25282%2529.jpg" width="278" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Nancy Dowd, founder of The M Word blog,<br />
gave a presentation on email marketing.</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCpbj7HUnOuDCDqQeCvyPOFFrRaj38Tbgn9KbDAjxFZKpmKzixF5z64XyJwR4g9o67Jfza9G6xVL18GRt71eUilv38ittf-hdL641RzgFP-kVg95dPgOhRQxoa_m9xpDEgUsH56g/s1600/IMG_20171117_085743.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1200" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCpbj7HUnOuDCDqQeCvyPOFFrRaj38Tbgn9KbDAjxFZKpmKzixF5z64XyJwR4g9o67Jfza9G6xVL18GRt71eUilv38ittf-hdL641RzgFP-kVg95dPgOhRQxoa_m9xpDEgUsH56g/s320/IMG_20171117_085743.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Gina Millsap, CEO of Topeka &<br />
Shawnee County Public Library (KS),<br />
gave the second keynote, on getting<br />
buy-in from staff for marcom.</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNQo8bWTC6KIlelrZmUJgS1egr7ajIct4zYKPqIGkP6poMiWE2T0kGwdiQ9liKy_VqkDUKPRq0P5t7pKsu-U7B6oRSksWE7q592tYx7AG5XcAvYgLB82RIjrrNNav9OWXIryO_2A/s1600/IMG_20171117_141233.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNQo8bWTC6KIlelrZmUJgS1egr7ajIct4zYKPqIGkP6poMiWE2T0kGwdiQ9liKy_VqkDUKPRq0P5t7pKsu-U7B6oRSksWE7q592tYx7AG5XcAvYgLB82RIjrrNNav9OWXIryO_2A/s320/IMG_20171117_141233.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Trenton Smiley from Michigan's Capital Area District<br />
Libraries shared knowledge on media partnerships.</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUTsdrPcjjJpUZ2bsflVPFfV-yBV2P0HIEu3Qv-fcYh2tCqrmk00VzVWEejsj-MUZvn7hXN3-3sHh-PvjAop4EkK2NW81miyZ9z4iRruKujPQMSlKTnuqvFnqbJNVXyVUe6Q0Qkg/s1600/IMG_20171117_115232.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1200" data-original-width="1600" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUTsdrPcjjJpUZ2bsflVPFfV-yBV2P0HIEu3Qv-fcYh2tCqrmk00VzVWEejsj-MUZvn7hXN3-3sHh-PvjAop4EkK2NW81miyZ9z4iRruKujPQMSlKTnuqvFnqbJNVXyVUe6Q0Qkg/s640/IMG_20171117_115232.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Expert panelists shared secrets for entering (and winning!) the annual<br />
John Cotton Dana Library Public Relations Awards contest.</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAll1GiPUO7Ujon0Do2OT9jYoO4zxwZVAu9-YipOqcfwsJd2C9BkP_HbGalsYm_CGwTCqV95XY5hb0GrV9paIZa8qqEy5ioERy4KvRr7SazmTICywUbabG5_fEMbst8ZHl88UBnA/s1600/IMG_20171117_132438.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1200" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAll1GiPUO7Ujon0Do2OT9jYoO4zxwZVAu9-YipOqcfwsJd2C9BkP_HbGalsYm_CGwTCqV95XY5hb0GrV9paIZa8qqEy5ioERy4KvRr7SazmTICywUbabG5_fEMbst8ZHl88UBnA/s640/IMG_20171117_132438.jpg" width="480" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Thanks to our amazing sponsors for stepping up to support LMCC 2017!</td></tr>
</tbody></table>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><br />In case you missed my reports on previous LMCCs, read about <a href="https://themwordblog.blogspot.com/2015/07/have-you-heard-about-new-conference.html">2015 on this blog</a> and in <a href="http://www.infotoday.com/mls/jan16/Dempsey--Making-New-Amigos-at-the-First-LMCC.shtml"><i>Marketing Library Services</i></a> newsletter. Read about <a href="https://themwordblog.blogspot.com/2016/04/speakers-needed-library-marketing-and.html">2016 here</a>, and in the <a href="http://www.infotoday.com/mls/jan17/index.shtml">Jan/Feb 2017 issue of <i>MLS</i></a> (conference report not online), and learn more <a href="http://www.librarymarketingconference.org/lmcc-2016/">on the website</a>.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">We have not set our location and dates for the 2018 conference, but rest assured, we'll have one! To stay informed, join our email list and any of our social media sites, <a href="http://www.librarymarketingconference.org/contact/">all accessible here</a>. </span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><b>Goals: Set and Scored</b></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">While the conference will continue, I've decided to step down from being the Chairperson. It's been a fantastic and exciting experience, but it's also a ton of work, and I could use a break. I'll still remain on the Planning Committee, just in a lesser capacity.</span><br />
<span style="font-family: "verdana" , sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: "verdana" , sans-serif; font-size: x-small;">When I took on the task of organizing this event, I had several long-term goals in mind:</span><br />
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">1. I wanted to find a group of like-minded, experienced marketers to help curate and plan a really worthwhile conference that delivers exactly the sort of content that library marketers need to be successful. </span><br />
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">2. I was determined to build the conference into a successful, wide-reaching event with name and brand recognition. I wanted people worldwide to say, "Oh, LMCC -- I've heard that's a great conference!" (In fact, we've had attendees from overseas at all three conferences so far. In addition to Canada, they've come from South Africa, Norway, Qatar, and Singapore!)</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIse0bmMH_xeNN8lQA1oUxNT3xNjM1oBsYCSM88fpUWJXQRKCra2GvTOcR9xL8dY4fBJzHrpYw3jfY7EIa4Mhq9PFkYKFAgd_z_Onq4TbbyQn8fDb7O1qEDKqV5Jz9BvXloOPThQ/s1600/KD-LMCC17-byCurtis.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1199" data-original-width="1235" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIse0bmMH_xeNN8lQA1oUxNT3xNjM1oBsYCSM88fpUWJXQRKCra2GvTOcR9xL8dY4fBJzHrpYw3jfY7EIa4Mhq9PFkYKFAgd_z_Onq4TbbyQn8fDb7O1qEDKqV5Jz9BvXloOPThQ/s320/KD-LMCC17-byCurtis.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Kathy Dempsey (me!) addressing<br />
#LMCC17 attendees on Nov. 17, 2017.<br />
[Photo by Curtis Rogers, SCSL]</td></tr>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">3. I felt the need to shepherd this group until we had formed some sort of legal entity -- an association or a nonprofit -- to ensure that it was well-established and that it would continue. </span><br />
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">With these three main goals reached, I feel confident that the Library Marketing and Communications Conference is here to stay. </span><span style="font-family: "verdana" , sans-serif; font-size: x-small;">I'm happy with my hat trick, and I'm going out at the top of my game. I intend to help LMCC and its nonprofit continue to expand its reach, its offerings, and its recognition. </span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: x-small;">We'll be hosting another winning event in 2018, and you won't want to miss it. Plan now to ask for 2018 travel funding, and join us via email or social media to get 2018 announcements as they come out. </span><span style="font-family: "verdana" , sans-serif; font-size: x-small;">Hope to see you next year!</span></div>
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<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-91946967320076180882017-10-02T13:40:00.002-04:002017-10-03T09:06:01.208-04:00'Academic Library Impact' Report from ACRL<span style="font-family: "arial" , "helvetica" , sans-serif;">For many years, I've recommended ACRL’s 2010 report, "<a href="http://www.acrl.ala.org/value/?page_id=21">Value of Academic Libraries: A Comprehensive Research Review and Report</a>," assembled by Dr. Megan Oakleaf. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Now, at last, there's an updated resource on the topic. ACRL is calling this one an "action-oriented research agenda."</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">According to the September 25, 2017 </span><a href="http://www.ala.org/news/press-releases/2017/09/acrl-releases-academic-library-impact-action-oriented-research-agenda-library" style="font-family: Arial, Helvetica, sans-serif;">press release</a><span style="font-family: "arial" , "helvetica" , sans-serif;">: </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUL_hYfZxlL5kuC-kWXXaHEgRo9eOb-LWY0V8zH9nwtSFrDdDLMYuI5bo44DXBI8TvEAPdyGqBwwlVRigFv01wVuJkGZjyrWkLH6_zvLVqVd_X7VOLF7YBPrRIm_kdVusuvPehCg/s1600/ACRL-OCLC+Research+Agenda+cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" data-original-height="1600" data-original-width="1237" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUL_hYfZxlL5kuC-kWXXaHEgRo9eOb-LWY0V8zH9nwtSFrDdDLMYuI5bo44DXBI8TvEAPdyGqBwwlVRigFv01wVuJkGZjyrWkLH6_zvLVqVd_X7VOLF7YBPrRIm_kdVusuvPehCg/s200/ACRL-OCLC+Research+Agenda+cover.jpg" title="cover of report "Academic Library Impact"" width="154" /></a><span style="background-color: white; color: #303030; font-family: "helvetica neue" , "arial" , sans-serif; font-size: 16.25px;">The Association of College and Research Libraries (ACRL) announces the release of “</span><a href="http://www.ala.org/acrl/files/publications/whitepapers/academiclib.pdf" style="color: #0055a5; font-family: "Helvetica Neue", arial, sans-serif; font-size: 16.25px;">Academic Library Impact: Improving Practice and Essential Areas to Research</a><strong style="color: #303030; font-family: "Helvetica Neue", arial, sans-serif; font-size: 16.25px;">.” </strong><span style="background-color: white; color: #303030; font-family: "helvetica neue" , "arial" , sans-serif; font-size: 16.25px;">Developed for ACRL by OCLC Research, this valuable resource investigates how libraries can increase student learning and success and effectively communicate their value to higher education stakeholders. </span></blockquote>
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<span style="background-color: white; color: #303030; font-family: "helvetica neue" , "arial" , sans-serif; font-size: 16.25px;"></span>Now more than ever, academic libraries are being asked to demonstrate value to their institutional stakeholders, funders, and governance boards. <em>Academic Library Impact </em>builds on ACRL’s 2010 "Value of Academic Libraries: A Comprehensive Research Review and Report" and the results of the subsequent Assessment in Action program. It demonstrates how libraries are now measuring library contributions to student learning and success, and recommends where more research is needed in areas critical to the higher education sector such as accreditation, student retention, and academic achievement.</blockquote>
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<span style="color: #303030; font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.ala.org/acrl/sites/ala.org.acrl/files/content/publications/whitepapers/academiclib.pdf">You can download the report as a free PDF.</a> (Thank you, ACRL and OCLC!) </span></div>
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<span style="color: #303030;"><span style="font-family: "arial" , "helvetica" , sans-serif;">A companion online tool, “<a href="http://experimental.worldcat.org/valresearch">Visualizing Academic Library Impact: The ACRL/OCLC Literature Analysis Dashboard</a>” was created to help librarians and researchers "filter the existing literature for studies most relevant to their research interests and visually explore the literature and other data in the form of charts and graphs."</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">If you want academic libraries to retain their respect and funding, study this wonderful tool and use this tool for all it's worth!</span></div>
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<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-52731441472481520052017-08-21T17:11:00.001-04:002017-08-21T17:15:23.642-04:00Media Literacy Initiative! Apply by 9-11-17<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Have you been watching the buzz around "Media Literacy" and "News Literacy"? </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">People who really understand information are trying to help people who don't, so they can determine what news & info is real and what is fake. Librarians have been trying to help since the term "fake news" became a thing. Here are just a few examples of how some info professionals have taken action:</span><br />
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<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Arlington Heights Memorial Library <a href="http://www.chicagotribune.com/suburbs/arlington-heights/news/ct-ahp-arlington-library-fake-news-tl-0202-20170126-story.html">held this program</a>.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Northern Essex Community College <a href="http://necc.mass.libguides.com/fakenewsvsrealnews">created a libguide</a>.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Topeka & Shawnee County Public Library wrote this <a href="https://tscpl.org/news/how-to-spot-fake-news">blog post</a>.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Indiana University researchers even <a href="http://www.infodocket.com/2016/12/22/say-hello-to-hoaxy-indiana-university-researchers-launch-tool-to-understand-spread-of-fake-news/">built a tool</a>.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Harvard University published this <a href="http://guides.library.harvard.edu/fake">research guide</a>. </span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">IFLA created a <a href="https://blogs.ifla.org/lpa/2017/01/27/alternative-facts-and-fake-news-verifiability-in-the-information-society/">wonderful infographic</a> that you can download and use. </span></li>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Are you wondering how your library can join them? How can you set up a trustworthy curriculum to teach your patrons how to sort fact from fiction? </span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Great news! ALA has partnered with the Center for News Literacy on a major new initiative: <a href="https://apply.ala.org/medialiteracy/guidelines">Media Literacy @ Your Library</a>.</span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">This project addresses a critical need in the field and the diverse communities libraries serve for adult media literacy training, with a focus on news literacy. The goal of the prototype project is to develop media literacy training and complementary resources designed to prepare public library professionals to educate their adult patrons to be informed consumers of media.</span></blockquote>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">To apply to become part of the first beta-type-group that will undergo this 6-month professional training, <a href="https://apply.ala.org/medialiteracy/guidelines"><b>send your application by September 11, 2017</b></a>. All the details are at that link. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Even if you don't want to be part of the pilot project, follow this initiative so you're in-the-know when the course gets a wider release. This is a vital task for libraries of all types, one which can help prove your value to stakeholders. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">As I wrote in <a href="http://www.infotoday.com/it/may17/Dempsey--Whats-Behind-Fake-News-and-What-You-Can-Do-About-It.shtml">a brief opinion piece for <i>Information Today</i></a>:</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">So I urge you to be responsible. I challenge you to be brave. I implore you to dig into this problem and get your hands dirty. Guide your communities back toward reality. Because as politicians and stakeholders are seriously doubting the usefulness of libraries in the internet age, they’re tempted to cut your budgets. It’s vital to prove your continued value, and this is a timely, powerful way to do it. It’s one thing to repeat the old trope, “People need libraries now more than ever,” and it’s another thing to get out there and prove it.</span></blockquote>
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<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com1tag:blogger.com,1999:blog-16726900.post-63991794939188509062017-08-11T09:31:00.000-04:002017-08-11T09:31:01.657-04:00ICYMI: 2017 Library Marketing and Communications Conference! <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8X7ExQh-3W-BzEKjbG2hbkyQCw5SJ9eOUSab1AR5qUJnkAIWsJJHW8DBHmTEQR6zUOF9HW_f3E0lMYQGrSx07b-mZYSDfghu2BGP3OjSL9YM0Nag3MSWiwrEP59bp1EulrMIwSA/s1600/LMCC17_New_Logo_Social-purple.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="800" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8X7ExQh-3W-BzEKjbG2hbkyQCw5SJ9eOUSab1AR5qUJnkAIWsJJHW8DBHmTEQR6zUOF9HW_f3E0lMYQGrSx07b-mZYSDfghu2BGP3OjSL9YM0Nag3MSWiwrEP59bp1EulrMIwSA/s200/LMCC17_New_Logo_Social-purple.png" width="200" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">A very busy Conference Planning Committee has been arranging all the details for this November's Library Marketing and Communications Conference. I, your friendly blogger, am proud to be the Conference Chair again, and I'm fortunate to have such passionate, hard-working <a href="http://www.librarymarketingconference.org/planning-committee/">c<span style="background-color: white;">olleagues</span> on the committee</a> with me.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Now in its third year, LMCC will take place in the same town, but in a bigger, better hotel. Here's the info you'll need to join this amazing event just outside Dallas, Texas, USA.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; text-align: start;">Organized by: The Library Marketing Group</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc_kJEZ2W62XCZgT78S0O_WOMJRtlL6sr_xAOHhnh6oJss1qclwWfik663WUK5MuHsgO92lGx3_QGKQksL5-vV1IouWw8IIDYB1mDuP0omIbXYGuzEg-WPfk2m3Ioy9S25HoZ2hQ/s1600/Amigos+logo.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="166" data-original-width="942" height="56" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc_kJEZ2W62XCZgT78S0O_WOMJRtlL6sr_xAOHhnh6oJss1qclwWfik663WUK5MuHsgO92lGx3_QGKQksL5-vV1IouWw8IIDYB1mDuP0omIbXYGuzEg-WPfk2m3Ioy9S25HoZ2hQ/s320/Amigos+logo.PNG" width="320" /></a></div>
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<b style="font-family: Arial, Helvetica, sans-serif; font-size: small; text-align: start;">Concurrent Sessions</b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">The </span><a href="http://www.librarymarketingconference.org/schedule/" style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Schedule of Sessions</a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"> is on the fresh, </span><a href="http://www.librarymarketingconference.org/" style="font-family: Arial, Helvetica, sans-serif; font-size: small;">new website</a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">!</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">See the schedule of our 7 curated tracks and 36 sessions, carefully chosen from more than 80 proposals. Plus, we've lined up two excellent keynotes, which we aim to announce on the website next week. </span></div>
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<span style="border: 0px; box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; letter-spacing: 0.1px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; text-size-adjust: none; vertical-align: baseline;">InterContinental Dallas</span> hotel, </span><span style="border: 0px; box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; letter-spacing: 0.1px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">15201 Dallas Parkway</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; letter-spacing: 0.1px;">Addison, Texas 75001</span></div>
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<span style="border: 0px; box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; letter-spacing: 0.1px; margin: 0px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">Note: The <a href="https://www.ihg.com/intercontinental/hotels/us/en/dallas/dfwha/hoteldetail#scmisc=nav_hoteldetail_ic">conference hotel</a>, where all sessions will take place, is mostly sold out for sleeping rooms in our block. Amigos has arranged another block of rooms at a different hotel, just across the parking lot from the InterContinental:</span></div>
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<span style="border: 0px; box-sizing: border-box; color: #b5b5b5; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; letter-spacing: 0.1px; margin: 0px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;"><span style="border: 0px; box-sizing: border-box; color: #1c1c1c; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Courtyard Dallas Addison/Quorum Drive</span></span><span style="border: 0px; box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; letter-spacing: 0.1px; margin: 0px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">15160 Quorum Drive, Addison, Texas 75001</span></div>
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<div style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #b5b5b5; letter-spacing: 0.1px; outline: 0px; padding: 0px; text-size-adjust: none; vertical-align: baseline;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="border: 0px; box-sizing: border-box; color: black; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">You can get rooms in our block by using</span></span><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; letter-spacing: 0.1px;"> this link to</span><a href="http://bit.ly/LMCC17-Courtyard" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-color: rgb(62, 177, 200); border-image: initial; border-left-style: initial; border-right-style: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #3eb1c8; font-family: Arial, Helvetica, sans-serif; font-size: small; letter-spacing: 0.1px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; text-size-adjust: none; transition: border 0.3s; vertical-align: baseline;"> book your room at the Courtyard by Marriott</a><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; letter-spacing: 0.1px;">. If additional rooms become available at the InterContinental we will let you know, but don’t wait! Book now at the </span><a href="http://bit.ly/LMCC17-Courtyard" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-color: rgb(62, 177, 200); border-image: initial; border-left-style: initial; border-right-style: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #3eb1c8; font-family: Arial, Helvetica, sans-serif; font-size: small; letter-spacing: 0.1px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; text-size-adjust: none; transition: border 0.3s; vertical-align: baseline;">Marriott</a><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; letter-spacing: 0.1px;">. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="http://www.librarymarketingconference.org/travel-accommodations/">Find more travel info on the conference website. </a></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><b>Registration</b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Register for the conference online at http://lmcc2017.ezregister.com.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikzVO64QIpuaJcn174OaPLept_8MH4n5jHAkFdPQI6FYOVeHQJw_svxBph3YWazlCkqzzGQCRBiWl6qGvZ7M7w_tjVLHglKydg2hSblRMhfPg1ju_Y-KqtVwnb1DH7kflXfJvb2g/s1600/EZ+Reg.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="67" data-original-width="178" height="75" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikzVO64QIpuaJcn174OaPLept_8MH4n5jHAkFdPQI6FYOVeHQJw_svxBph3YWazlCkqzzGQCRBiWl6qGvZ7M7w_tjVLHglKydg2hSblRMhfPg1ju_Y-KqtVwnb1DH7kflXfJvb2g/s200/EZ+Reg.PNG" width="200" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">More than 250 people from across North America (and beyond) have already registered for this year. Space is limited. Don't take a chance on LMCC selling out again; <a href="http://lmcc2017.ezregister.com/">register now</a>! </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><b>Sponsorships</b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Sponsorship opportunities are available to MarCom-related vendors who want to get their product and service information in front of up to 400 library employees who work in marketing, PR, communications, social media, segmentation, and more. <a href="http://lmc2017sponsor.ezregister.com/">Various opportunities are available at a wide range of price points. </a></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Get the details on #LMCC17 sponsorships on <a href="http://lmc2017sponsor.ezregister.com/">our EZ Register page</a>.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><b>Join Us on Social! </b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></div>
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<span style="color: #741b47; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Keep up with the latest news via <a href="https://www.facebook.com/LMCConference/">F</a><span style="background-color: white;"><a href="https://www.facebook.com/LMCConference/">acebook</a> and <a href="https://twitter.com/LibMarComConf">Twitter</a>. </span></span></div>
<div style="text-align: center;">
<span style="background-color: lime; color: #741b47; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></div>
<div style="text-align: center;">
<span style="color: #741b47; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="background-color: white;">AND join our <a href="https://www.facebook.com/groups/LMCC.Discussion.Group/">Discussion Group on Fac</a></span><a href="https://www.facebook.com/groups/LMCC.Discussion.Group/">ebook</a> too!</span></div>
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<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-28930490767221103262017-06-15T11:00:00.000-04:002017-06-15T11:00:08.669-04:00PR Xchange: 2017 Winners & ALA Event<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2-THD4sG5_X71IlP4a88lvob9nS7RiA0iBtVSdT5e7JTVvAtzasBUng3gGecAqCq58wLGNRPWxn6sCBpedgZgnDCDgwfJg7EKMoUOBMKEAT0kqmz8mpKHU0-hz72L9_e8qRhgeQ/s1600/Sp+Ev+Area-crp.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="214" data-original-width="170" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2-THD4sG5_X71IlP4a88lvob9nS7RiA0iBtVSdT5e7JTVvAtzasBUng3gGecAqCq58wLGNRPWxn6sCBpedgZgnDCDgwfJg7EKMoUOBMKEAT0kqmz8mpKHU0-hz72L9_e8qRhgeQ/s320/Sp+Ev+Area-crp.jpg" width="254" /></a></div>
<div>
<span style="font-family: Verdana, sans-serif; font-size: x-small;">Back in January, I posted an invitation to <a href="http://themwordblog.blogspot.com/2017/01/enter-2017-pr-xchange-awards.html">enter the PR Xchange Awards Competition</a>. Over 390 entries in print and electronic formats were submitted from over 100
institutions, including public, academic, school, state and special libraries. Now, the 2017 winners have been announced.</span></div>
<span style="font-family: Verdana, sans-serif; font-size: x-small;">
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This year there are 28 electronic winners and 30 print winners. A complete listing is available at <a href="http://bit.ly/2017-PRXChange-Winners" target="_blank">http://bit.ly/2017-PRXChange-Winners</a>.</span><div>
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><br />
Entries were appraised by a jury of 8 in-person judges and 15 virtual judges. Submissions
were assessed based on the quality of content, format, design, creativity and
originality. The jury, which included talented marketing and
communications professionals, graphic designers, several outreach librarians, and a library marketing consultant, were impressed by the innovative and
compelling work submitted by libraries.<br />
<br />
Winning entries will be on display at the PR XChange Event, which will take place on Sunday, June 25, from 11:30 a.m. –
1:00 p.m. in the ALA Exhibit Hall's Special
Events Area, at the ALA Annual Conference in Chicago, Illinois.<br />
<br />
The PR XChange Event offers visitors the opportunity to view and take home
sample promotional materials from libraries across North America. Approximately
1,000 attendees visit the PR XChange event each year.<br />
<br />If you missed the competition, you can still be part of the PR Xchange Event by sending copies of your promotional materials to share with others. All libraries are invited to mail their materials to share with
colleagues at the PR XChange Event. Get the mailing instructions and labels at <a href="http://www.ala.org/llama/2017-pr-xchange-mailing-labels" target="_blank">http://www.ala.org/llama/2017-pr-xchange-mailing-labels</a></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;"><br />Here's what else is going on at this year's event:<br />
<br />
· 2017 John Cotton Dana Library Public Relations Award Winners will
display their award winning materials.<br />
<br />
· The 2017 Library Marketing and Communications Conference (LMCC)
Planning Committee will be here to answer questions about the upcoming 2017
Conference.<br />
<br />
· The ACRL Library Marketing and Outreach (LMaO) Interest Group will talk
about their activities.<br />
<br />
· Kathy Dempsey (that's me!) will be giving away sample copies of <i>Marketing Library Services</i>
newsletter, answering questions as the Libraries Are Essential marketing
consultant, and selling copies of her book, <i>The Accidental Library Marketer</i>.<br />
<br />
· Rebecca Metzger (current PRMS Chair) and Holly Flynn (incoming PRMS Chair)
will be answering questions about the Public Relations and
Marketing Community of Practice of LLAMA.<br />
<br />
· Representatives of Rowman and Littlefield Publishers and ABC-CLIO will
display and sell copies of recent library marketing books.</span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">So stop by on June 25 in Chicago! Chat with me at my table, see winning work on display, buy some new marketing books, and learn about PR efforts from around North America!</span><br />
<span style="font-size: xx-small;"><br /><span style="font-family: Arial, sans-serif;">
For more information, contact:</span><br /><span style="font-family: Arial, sans-serif;">Fred Reuland, Program Officer, </span><span style="font-family: Arial, sans-serif;">Continuing Education</span><br /><span style="font-family: Arial, sans-serif;">
Library Leadership and Management Association, a division of ALA</span><br /><span style="font-family: Arial, sans-serif;">
312-280-5032, </span><a href="https://www.blogger.com/null" style="font-family: Arial, sans-serif;">freuland@ala.org</a><br />
<br /><span style="font-family: Arial, sans-serif;">
Mark Aaron Polger, PR XChange Committee Chair</span><br /><span style="font-family: Arial, sans-serif;">
Public Relations and Marketing Community of Practice</span><br /><span style="font-family: Arial, sans-serif;">
Library Leadership and Management Association, a division of ALA</span><br /><span style="font-family: Arial, sans-serif;">
718-982-4065, </span><a href="https://www.blogger.com/null" style="font-family: Arial, sans-serif;">MarkAaron.Polger@csi.cuny.edu</a></span></div>
<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-87595771091204286462017-06-05T11:33:00.000-04:002017-06-05T11:33:22.584-04:00Join Us at LMCC 2017!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimgUk8lqf7hsQubzEabLB9oX2ptlxQ5_MbJ-klT7FUboJl2TVGJDeI-eerwYcEAWthyphenhyphenBDUoxAqG1QC3Ro0aZhy9iAqG74NkQv45s6EwAnxgRQ4bV0VS35E426xh5vnEhyphenhyphenW60Naaw/s1600/LMCC17_Reg_open_email.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="200" data-original-width="600" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimgUk8lqf7hsQubzEabLB9oX2ptlxQ5_MbJ-klT7FUboJl2TVGJDeI-eerwYcEAWthyphenhyphenBDUoxAqG1QC3Ro0aZhy9iAqG74NkQv45s6EwAnxgRQ4bV0VS35E426xh5vnEhyphenhyphenW60Naaw/s640/LMCC17_Reg_open_email.png" width="640" /></a></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">It’s time to <b>register for t</b></span><span style="font-family: Verdana, sans-serif; font-size: x-small;"><b>he Library Marketing and Communications Conference</b> (#</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">LMCC17), which will be November 16–17
at the Hotel InterContinental Dallas (in Addison, TX). </span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Early Bird Registration (available until July 28) = $349<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Regular Registration = $425<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Registration includes:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: x-small;">●<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Continental breakfasts<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: x-small;">●<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Networking lunches<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: x-small;">●<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Snack breaks<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: x-small;">●<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Two full days of practical sessions<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: x-small;">●<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Plenty of networking opportunities<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Our conference has sold out in the past, and while we’ve moved to a bigger hotel to accommodate more library professionals, you’ll want to ensure your spot NOW! </span><a href="http://lmcc2017.ezregister.com/" style="font-family: Verdana, sans-serif; font-size: small;"><span style="color: #1155cc;">http</span></a><a href="http://lmcc2017.ezregister.com/" style="font-family: Verdana, sans-serif; font-size: small;"><span style="color: #1155cc;">://</span></a><a href="http://lmcc2017.ezregister.com/" style="font-family: Verdana, sans-serif; font-size: small;"><span style="color: #1155cc;">lmcc</span></a><a href="http://lmcc2017.ezregister.com/" style="font-family: Verdana, sans-serif; font-size: small;"><span style="color: #1155cc;">2017.</span></a><a href="http://lmcc2017.ezregister.com/" style="font-family: Verdana, sans-serif; font-size: small;"><span style="color: #1155cc;">ezregister</span></a><a href="http://lmcc2017.ezregister.com/" style="font-family: Verdana, sans-serif; font-size: small;"><span style="color: #1155cc;">.</span></a><a href="http://lmcc2017.ezregister.com/" style="font-family: Verdana, sans-serif; font-size: small;"><span style="color: #1155cc;">com</span></a><a href="http://lmcc2017.ezregister.com/" style="font-family: Verdana, sans-serif; font-size: small;"><span style="color: #1155cc;">/</span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZO6ZFyp6aWrjVYfW8js0jp9vPq1hJCer4xwV3B8c6ZElWzSn5CKrvxudAJLDhZfebwIUibV0z5lK7Isz4AkIY46xdtvZbH4mtrysNpcijejy0jtsW9MGWmY1Uz2DETOu4FQ6jjg/s1600/LMCC17-CFP-Email-header.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="200" data-original-width="600" height="131" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZO6ZFyp6aWrjVYfW8js0jp9vPq1hJCer4xwV3B8c6ZElWzSn5CKrvxudAJLDhZfebwIUibV0z5lK7Isz4AkIY46xdtvZbH4mtrysNpcijejy0jtsW9MGWmY1Uz2DETOu4FQ6jjg/s400/LMCC17-CFP-Email-header.png" width="400" /></a></div>
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<b><span style="font-family: Verdana, sans-serif; font-size: x-small;">And: We Need Your Session Proposals!</span><span style="font-family: Verdana, sans-serif; font-size: x-small;"> </span></b></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">There’s still time to <a href="http://www.librarymarketingconference.org/lmcc17-cfp/">submit your own proposal for a session</a>
at LMCC17! The Call for Proposals is open through June 9th, so don’t delay!
<a href="http://www.librarymarketingconference.org/lmcc17-cfp">http://www.librarymarketingconference.org/lmcc17-cfp</a><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">This year we are collecting proposal submissions to fill our
7 selected tracks: <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: x-small;">●<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->The Marketing Cycle<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: x-small;">●<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->User-Centered Design<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: x-small;">●<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->All Things Media<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: x-small;">●<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->PR Campaigns <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: x-small;">●<span style="font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Engaging Your Audience<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Learn more about each track and <a href="http://www.librarymarketingconference.org/2017-lmcc-proposals/"><span style="color: #1155cc;">how</span></a><a href="http://www.librarymarketingconference.org/2017-lmcc-proposals/"><span style="color: #1155cc;"> </span></a><a href="http://www.librarymarketingconference.org/2017-lmcc-proposals/"><span style="color: #1155cc;">to</span></a><a href="http://www.librarymarketingconference.org/2017-lmcc-proposals/"><span style="color: #1155cc;"> </span></a><a href="http://www.librarymarketingconference.org/2017-lmcc-proposals/"><span style="color: #1155cc;">submit</span></a><a href="http://www.librarymarketingconference.org/2017-lmcc-proposals/"><span style="color: #1155cc;"> </span></a><a href="http://www.librarymarketingconference.org/2017-lmcc-proposals/"><span style="color: #1155cc;">a</span></a><a href="http://www.librarymarketingconference.org/2017-lmcc-proposals/"><span style="color: #1155cc;"> </span></a><a href="http://www.librarymarketingconference.org/2017-lmcc-proposals/"><span style="color: #1155cc;">proposal</span></a><a href="http://www.librarymarketingconference.org/2017-lmcc-proposals/"><span style="color: #1155cc;"> </span></a><a href="http://www.librarymarketingconference.org/2017-lmcc-proposals/"><span style="color: #1155cc;">here</span></a>. We need your ideas, experiences, best
practices, and insights, so send those proposals in now! <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">While we have a bigger space this year, we anticipate spots
going quickly, so don’t delay. Get the best deal possible with Early Bird
Registration pricing: <a href="http://lmcc2017.ezregister.com/"><span style="color: #1155cc;">http</span></a><a href="http://lmcc2017.ezregister.com/"><span style="color: #1155cc;">://</span></a><a href="http://lmcc2017.ezregister.com/"><span style="color: #1155cc;">lmcc</span></a><a href="http://lmcc2017.ezregister.com/"><span style="color: #1155cc;">2017.</span></a><a href="http://lmcc2017.ezregister.com/"><span style="color: #1155cc;">ezregister</span></a><a href="http://lmcc2017.ezregister.com/"><span style="color: #1155cc;">.</span></a><a href="http://lmcc2017.ezregister.com/"><span style="color: #1155cc;">com</span></a><a href="http://lmcc2017.ezregister.com/"><span style="color: #1155cc;">/</span></a> <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">(While we want you to <i>register</i> now, <i>please do not
purchase any travel tickets</i> until after July 1st.) <o:p></o:p></span></div>
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<o:p><span style="font-family: Verdana, sans-serif; font-size: x-small;">The Library Marketing and Communications Conference is</span><span style="font-family: Verdana, sans-serif; font-size: x-small;"> the only event designed exclusively for people who do library marketing and communications (MarCom) work. It's the perfect conference for M Word readers! (And your M Word owner, Kathy Dempsey, is also the conference chair.)</span></o:p></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Thanks to our friends at <a href="https://www.amigos.org/"><span style="color: #1155cc;">Amigos</span></a><a href="https://www.amigos.org/"><span style="color: #1155cc;"> </span></a><a href="https://www.amigos.org/"><span style="color: #1155cc;">Library</span></a><a href="https://www.amigos.org/"><span style="color: #1155cc;"> </span></a><a href="https://www.amigos.org/"><span style="color: #1155cc;">Services</span></a> for making this event possible with
their support and guidance!</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGogs3yPeqrKu_rJEU-WabQtxw30XWFF3st-SuTe2VZ58hN_sQ5wAtva53nUR8wF05MU3IxIfmPVitMLcM5SBqqL_-7iyC3amFuI_h1VQ70IA1BVHmB3vr1qoHtD9IUn40Y5JkjA/s1600/Amigos+logo.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="166" data-original-width="942" height="70" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGogs3yPeqrKu_rJEU-WabQtxw30XWFF3st-SuTe2VZ58hN_sQ5wAtva53nUR8wF05MU3IxIfmPVitMLcM5SBqqL_-7iyC3amFuI_h1VQ70IA1BVHmB3vr1qoHtD9IUn40Y5JkjA/s400/Amigos+logo.PNG" width="400" /></a></div>
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<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-22786115832271227602017-05-22T09:04:00.000-04:002017-05-22T09:04:16.742-04:00Winners! LibraryAware 2017<div class="MsoNormal">
<span style="font-family: "Times New Roman",serif; font-size: 18.0pt;">Winners of the </span><span style="font-family: "Times New Roman", serif; font-size: 24px;">the 2017 LibraryAware Community Award are....</span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 18.0pt;">1st place: The
Fairmont City Library Center, part of the Mississippi Valley Library District
in Illinois. <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6N6gxMPJDMdfgQ-LMK-MUDwv3vtJhAxYndFm23DsFanAfmmArDIJd37Mqe5QPYJCRcX9rThthUQz4foIq6ycz-iLCjL761JLZ7cZbxkahmvndVwaSt2IbbUhuPrSJxfMMX2EV3g/s1600/FAirmont-TeenLockInStringLazerMaze2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6N6gxMPJDMdfgQ-LMK-MUDwv3vtJhAxYndFm23DsFanAfmmArDIJd37Mqe5QPYJCRcX9rThthUQz4foIq6ycz-iLCjL761JLZ7cZbxkahmvndVwaSt2IbbUhuPrSJxfMMX2EV3g/s320/FAirmont-TeenLockInStringLazerMaze2.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A "laser maze" made of string gets teens <br />working together at Fairmont City Library Center. <br />(All photos courtesy of <i><a href="http://lj.libraryjournal.com/">Library Journal</a></i>)</td></tr>
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<span style="font-family: "Times New Roman",serif; font-size: 18.0pt;">Just<b>
</b>2,635 people live in the
Village of Fairmont City, Ill., and 71.4 percent are immigrants who speak
Spanish as their first or only language. The library demonstrated its
commitment to focus on the community’s priorities and to make a difference in
the lives of its citizens. Fairmont City Library Center gets a first prize of
$10,000.<o:p></o:p></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHu6sEZq5Li2ovxvTC7DvQ3uEBHsIMpxV7rgujMa-4P81fu2ifEc4FCZtXHF0jej0uNGE7OwxNdPN1NCe-xIR2FoE-I3O0jusnWvbQSMOeOp_rPuI4QvvHqZMXOspZ9eZhCYMo0w/s1600/CatawbaCountyOutreachCommun.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHu6sEZq5Li2ovxvTC7DvQ3uEBHsIMpxV7rgujMa-4P81fu2ifEc4FCZtXHF0jej0uNGE7OwxNdPN1NCe-xIR2FoE-I3O0jusnWvbQSMOeOp_rPuI4QvvHqZMXOspZ9eZhCYMo0w/s200/CatawbaCountyOutreachCommun.png" width="150" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Catawba County Library<br />worked with many groups<br />and teams in its community.</td></tr>
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<span style="font-family: "Times New Roman",serif; font-size: 18.0pt;">2nd place: Catawba
County Library in North Carolina was awarded second place and will receive
$7,500. It’s been collaborating with community groups to facilitate
conversations; they are working to develop a new partnership with the housing
authority and local police to enable race and relationship conversations
between the police and the community members.<o:p></o:p></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu5FPB4mSkevcCgibn_N8YktnmWtli5qsw2BCKVfxU8YmeXzMPLsHqzYpEkp82Vvx4TP8Q-iz8PnVnNOIjgO-9VfTEmNxTgUPtxoJA8wmnypmO_1vFSDrofscpxHWTqDM8iPXzWA/s1600/KansasCityProgram.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu5FPB4mSkevcCgibn_N8YktnmWtli5qsw2BCKVfxU8YmeXzMPLsHqzYpEkp82Vvx4TP8Q-iz8PnVnNOIjgO-9VfTEmNxTgUPtxoJA8wmnypmO_1vFSDrofscpxHWTqDM8iPXzWA/s320/KansasCityProgram.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">KCPL hosted events to discuss economic<br /> inequities within its metropolitan area</td></tr>
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<span style="font-family: "Times New Roman",serif; font-size: 18.0pt;">3rd place: Kansas
City Public Library (KCPL) in Missouri took third place and will receive
$5,000. It’s been extending its efforts via a full-time refugee and immigrant
services outreach manager who coordinates citizenship preparation and helps
connect immigrant populations with KCPL’s other services, resources, and
lifelong learning opportunities.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman", serif; font-size: 24px;">The LibraryAware Community Award is </span><span style="font-family: "Times New Roman", serif; font-size: 24px;">given by </span><i style="font-family: "Times New Roman", serif; font-size: 24px;"><a href="http://lj.libraryjournal.com/">Library Journal</a></i><span style="font-family: "Times New Roman", serif; font-size: 24px;"> and underwritten by <a href="http://www.libraryaware.com/">LibraryAware</a>, a product that helps librarians design promotion materials. The honor recognizes libraries that have demonstrated their ability to make the community aware of what the library can do for it. Prizes are awarded to both the library and its city or town. </span><span style="font-family: "Times New Roman", serif; font-size: 18pt;">Read details about all of these extraordinary
efforts in </span><i style="font-family: "Times New Roman", serif; font-size: 18pt;">Library Journal</i><span style="font-family: "Times New Roman", serif; font-size: 18pt;">:
<a href="http://bit.ly/LJ-LibAware17">http://bit.ly/LJ-LibAware17</a>.</span></div>
<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0tag:blogger.com,1999:blog-16726900.post-89758020528783484562017-04-27T09:50:00.001-04:002017-04-27T09:50:48.333-04:00Take Action! It's Easy! NLLD / VLLD<div class="separator" style="clear: both; text-align: center;">
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If you're in the U.S. and if you care about libraries, then there's something important you need to do:<div>
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Take 5 minutes to participate in the virtual version of National Library Legislative Day (NLLD). All it requires is sending an email or tweet, or phoning your representatives between May 1 and May 5.</div>
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<a href="https://docs.google.com/a/librariesareessential.com/forms/d/e/1FAIpQLSdpbfeNl1t6uM_gIfUqjS4uROV7VEt8JFlindnqt_Nbm1wSFw/viewform?c=0&w=1">Sign up here</a>, now. Then you'll get an email prompt when the time comes to act for Virtual Library Legislative Day (VLLD). </div>
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With funding for the <a href="https://www.imls.gov/">IMLS</a> in jeopardy, this year's NLLD and VLLD are more important than ever. Make sure your representatives hear about how essential libraries are. YOU can make a difference! <a href="https://docs.google.com/a/librariesareessential.com/forms/d/e/1FAIpQLSdpbfeNl1t6uM_gIfUqjS4uROV7VEt8JFlindnqt_Nbm1wSFw/viewform?c=0&w=1">Sign up now!</a> Participating will feel good.</div>
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<div class="blogger-post-footer">The M Word Blog teaches your library and non-profit tips, tricks, and trends of the marketing trade.</div>~Kathy Dempseyhttp://www.blogger.com/profile/16148885286539771057noreply@blogger.com0