New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

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Tuesday, October 02, 2012

Best times to post social media

Back in May the Bitly blog posted this article about the best times to post your social media. Full article here.


  • For Twitter, posting in the afternoon earlier in the week is your best chance at achieving a high click count (1-3pm Monday through Thursday). 
  • Posting after 8pm should be avoided. Specifically, don’t bother posting after 3pm on a Friday since, as far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends.
  • The peak traffic times for Twitter are 9am through 3pm, Monday through Thursday. 
  • Posting on Twitter when there are many people clicking does help raise the average number of clicks, but it in no way guarantees an optimal amount of attention, since there is more competition for any individual’s attention. 
An optimal strategy must weigh the number of people paying attention against the number of other posts vying for that attention.


  • Links posted from 1pm to 4pm result in the highest average click throughs. 
  • The peak time of the week was on Wednesday at 3pm. 
  • Links posted after 8pm and before 8am will have more difficulty achieving high amounts of attention. As with Twitter, avoid posting on the weekends.
  • Facebook traffic peeks mid-week, 1 to 3pm. 
  • While traffic starts to increase around 9am, one would be wise to wait to post until 11am. 
  • Traffic from Facebook fades after 4pm.
  •  Despite similar traffic counts at 8pm and 7pm, posting at 7pm will result in more clicks on average than posting at 8pm.


~Kathy Dempsey said...

Really interesting stuff. I always like studying the "best time to post" posts.

I do want to point out, however, that it's based on Eastern Standard Time (ie, New York). And despite many questions in the Comments section of the original post about whether it's the same for other time zones & countries, I didn't see any answer from the author. So those of us who do business globally -- or who live outside the US -- are still left wondering how to best use this data. Drat!

Lefty said...

Can I slightly disagree?

We have experimented with this a little and very often best time is based on your existing habit and existing community.

However, if you want to expand, I'd say take 3-4 months solid, and post on a regular basis 24/7. Once an hour, once every two hours. Then, take a look at the results.

(For example: for us the weekends turned out to be goldmines as it tended to be quieter - so our message got a lot more attention.)