According to BigInsights, Americans are looking for a little escapism, and dressing up for Halloween will give them the fun they are seeking. Whenever you see a trend like this it pays to jump onboard and market your resources. All those people will be looking for great ideas and where are they going to get costume ideas? I hope from your library!
Here are some easy ways to market your resources and bring in new folks to your library.
- Get the book displays going focusing on costumes
- Partner with local stores to set up outreach stations - consider giving zombie face painting lessons and handouts with lists of zombie books, face painting books etc.
- Post costume, face painting, zombie, horror books on your website. Scatter them throughout with great visuals.
- Send targeted emails listing creative ideas and links to books and resources
- Share top trending costumes on social media
- Pin costume ideas to Pinterest
- Encourage users to share pictures from the day and host an online Halloween costume contest, let people vote for their favorite
Any other ideas you want to add?
++A quick one from Kathy: You can find the instructions for the pumpkin craft pictured above on this Facebook page.
++A quick one from Kathy: You can find the instructions for the pumpkin craft pictured above on this Facebook page.
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