New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Tuesday, February 28, 2017

See Me Talk Marketing in DC

So you've been reading The M Word... Want to see me speaking live? Then come to the Computers in Libraries conference in Arlington, Virginia, just outside Washington, DC, at the end of March. 

I'll be doing two things at CIL this year: 

1. I'm giving a preconference workshop on Monday, March 27, from 9 a.m. - 12 p.m. "Want Media Coverage? Add a Press Room to Your Website." Here's the full description.

You can register separately for this workshop even if you're not attending the full 3 days of the CIL conference. 

2. I'm moderating a full-day track, "Upping Our Marketing Game," on Thursday, March 30, which is part of the main conference. Here are the titles of each 45-minute session in my track (descriptions here):

* Marketing Plans for Success!
* Upping Our “Gamification”: Speaking Millennials’ Language
* Your Library Story in Video
* Employing Big Data to Understand & Reach Users
* Target Emails for Better Customer Connections

Here, you can see the full program and register for preconference workshops or for the 3-day event. Conference organizer Information Today, Inc. has extended the Early Bird sign-up deadline through this Friday, March 3. Also, conference discounts on hotel rates are good through March 6. Sign up today! 

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