New Marketing Trends

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Friday, October 10, 2014

Pedal Power.... Delivering the Goods.

Photo from American Libraries Blog

I'm really excited about the bike-based outreach services some libraries have adopted that are extending library services to the streets of their communities.

There's a great post in American Libraries, that details the experiences of several libraries. Essentially  passionate librarians and volunteers are using bikes to travel through the community. The bikes are adapted to carry collections and hotspots so people can either check out, download or reserve items on the spot. 

I love this concept. First off, it is a great way to engage staff that are passionate about biking. Secondly, it is a creative way to get your collections out to your community. Read the article here.

Even if you aren't ready to embark on a new service consider the philosophy behind it for any outreach you are conducting.  

  • Bring your collection with you
  • Encourage people connect to your catalog with a hotspot
  • Be willing to sign people up for library cards
  • Be ready to show them how to download ebooks 
  • Make it fun

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