New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Saturday, January 07, 2012

Why Not Create a Thank-You Video?

You know that we M Word women like videos. Here's another I recently discovered. It's a simple year-end Thank You message from the staff at Constant Contact, the email marketing company. 

After watching it, I thought, "Why couldn't librarians do this?" There are various reasons to thank people for their patronage:
  • At the end of an advocacy or fundraising campaign
  • After a grand opening or re-opening
  • Tie in with a holiday ("We love our patrons on Valentine's Day and all year")
  • At the end of a semster
  • After an observance like Library Card Sign-Up Month or National Library Week
A short video (and it must be short!) like this shows off your staff members in a positive light and makes them appear more friendly and outgoing. And the more fun you make your movie, the greater its chances of going viral. So thank your community and help them get to know you better!

No comments: