How to Influence with Stories: a Free Webinar

There's a free webinar next week on how to influence people with stories.

From ALA's press release: 

Facts and figures may be the staples of organizational life, yet it is storytelling that reaches people’s hearts.

On Tuesday, 10 January, ALA TechSource and WebJunction will cosponsor the webinar “Organizational Storytelling for Librarians: Using Stories for Leadership, Community, and Advocacy.”

Participants will learn the concepts of organizational storytelling taking hold in business and other sectors.  Presenters are Kate Marek, professor at Dominican University’s Graduate School of Library and Information Science and author of "Organizational Storytelling for Librarians" (ALA, 2011); and Chris Rippel, head of continuing education, Central Kansas Library System.

Drawing from the storytelling principles of noted screenwriter Robert McKee, Marek and Rippel will share  specific examples and tools for library communication and advocacy. Among the themes to be discussed are:

• Gaining trust with stories about yourself and your sense of purpose.
• Building teams by sharing vision.
• Managing change with respect for the past.
• Why storytellers listen.

The webinar is at 2 p.m. EST on Tuesday, Jan. 10, 2012 at WebJunction. Find details here.