New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Friday, December 30, 2011

Why Library Cards Make Great Gifts

I like this short video on why library cards make great Christmas gifts. And you could use it for any time of year. A few alternate ideas:

* Library cards fit nicely into a box of candy for Valentine's Day.
* They can brighten up Easter baskets.
* They have no calories! 
* They allow you to research history on an historical observances (national Independence Days, etc.)
* Library cards also make wonderful birthday gifts, and not just for kids--for anyone who wants to learn or explore the world, for people without computers, for movie or music fans, and others.

Kudos to Eastern Counties Regional Library (Bibliotheque Regionale Eastern Counties) in Nova Scotia, Canada, for making this video. Check the recent M Word post on how to make a 1-minute video to get your own started!

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