Meet Alison Circle. (left).
Okay, so if you aren't reading Alison's blog, today is the day you should start. She outlines the fantastic strategy her library, Columbus Metropolitan, is using to capitalize on the growing eReaders trend. Pure genius, and great marketing!!!
1. Website- They use it as a point of sale to answer customer's questions. Targeted the audience to new eBook owners looking to download books. Focused on select readers that are compatible with the library's e-book content. Built webpages to answer customer's questions.
2. Promotion through Facebook by engaging customers in conversation with polls and promoted content. Sent an email to selected zip codes to heighten awareness and posted a video wherever they could.
3. Established a Genius Bar at two of locations with mobile display tables and seven eReaders that are compatible with their eBooks to give customers a hands-on experience. They can even bring their own device.
4. Educated their staff on the devices with training videos.
And that transforms her from genius to saint!. :-)
"I share all this with you because we ramped up very fast and all of us learned quickly. The least we can do is share whatever we have with you. So 1) if you need copies of any of this, first check out the links and videos above, then contact me if you need more; 2) share here what you are doing so that we can all float together!"