New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Wednesday, December 29, 2010

Alison Circle and her Genius

Meet Alison Circle. (left).
Okay, so if you aren't reading Alison's blog, today is the day you should start. She outlines the fantastic strategy her library, Columbus Metropolitan, is using to capitalize on the growing eReaders trend. Pure genius, and great marketing!!!

1. Website- They use it as a point of sale to answer customer's questions. Targeted the audience to new eBook owners looking to download books. Focused on select readers that are compatible with the library's e-book content. Built webpages to answer customer's questions.

2. Promotion through Facebook by engaging customers in conversation with polls and promoted content. Sent an email to selected zip codes to heighten awareness and posted a video wherever they could.

3. Established a Genius Bar at two of locations with mobile display tables and seven eReaders that are compatible with their eBooks to give customers a hands-on experience. They can even bring their own device.

4. Educated their staff on the devices with training videos.

Read her entire post, it shows you the videos they created and will give you all the details you need.

My favorite part of the post is the ending:

"I share all this with you because we ramped up very fast and all of us learned quickly. The least we can do is share whatever we have with you. So 1) if you need copies of any of this, first check out the links and videos above, then contact me if you need more; 2) share here what you are doing so that we can all float together!"
And that transforms her from genius to saint!. :-)

1 comment:

Kim Bolan Cullin said...

This is excellent information, along with everything else you share. I wanted to thank you and let you know that I promote your blog in all my workshops and presentations as a great resource for 21st century library thinking.

By the way, I was trying to sign up to get your posts to my phone, but it keeps giving me an error message.

Thanks again,
Kimberly Bolan Cullin