New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

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Monday, January 11, 2010

Deadline for IFLA International Marketing Award: Jan 31

Here's an important reminder for marketing-type librarians around the world: The deadline for entering your work for the IFLA International Marketing Award is January 31.

IFLA (the International Federation of Library Associations and Institutions) has a Management and Marketing Section that, in collaboration with sponsor Emerald Group Publishing Ltd., organizes an international marketing contest. IFLA and Emerald invite proposals for the 8th contest, which recognizes the best marketing project/ campaign in any kind of library throughout the world. "Best" is judged on the basis of true marketing, including demonstrating a strategic approach and sharing results and measurable objectives.

The winner will receive airfare, lodging and registration for the World Library and Information Congress: 76th IFLA General Conference and Assembly in Sweden in August 2010, as well as a cash award of $1,000 (US $) which must be used to further the marketing efforts of the recognized organization.

You can find complete application material and an entry form (available in IFLA's seven official languages) here.

You can read coverage of this award from previous years in IFLA's archive here and in Marketing Library Services newsletter here and also here.

This is a very prestigious award, so if you want global recognition for your efforts, enter this month!

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