New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Thursday, January 07, 2010

12 Days of SEO Mistakes: A Late Christmas Gift

A new "integrated marketing agency" called Vivid Ascent created a series of short videos for its blog called "The 12 Days of SEO Christmas." Each 60- to 90-second video explains one common SEO (search engine optimization) mistake and tells you how to avoid it.

The videos' topics are pretty basic if you're an SEO pro, but most of us aren't, and I'll wager that you'll learn a thing or two before you've gotten through all of them. For instance, you know you want to use your keywords often -- but did you know that if you use one too often, a web crawler could label your message as spam?

The posts began on Dec 10, but I didn't get the press release about them until Dec 22. By then, blogging was the last thing on my mind. Sorry I didn't post about this sooner, but better late than never! Oddly, the series is still incomplete. It ends with Mistake #2 on Dec 24 and, as of this writing, the #1 video is not there. (I of course have commented to ask for #1!)

While these are not the most amazing or insightful videos I have ever seen, they are simple and helpful. Aside from getting you thinking about optimizing your website, they could also give you ideas for making short videos for your own site. What quick lessons could you share with your online visitors, and what clever hook could you use to tie them in with a holiday or event? Let these inspire you to create and share -- and also to practice some SEO so that search engines find your videos and put them at the top of their results lists!


ob1 said...

Thanks for the report on our 12 most common mistakes companies make with search engine optimization. The series is complete...yes the holidays were hectic! Hopefully your readers will find a few helpful tips. A Happy and productive new year to all!

~Kathy Dempsey said...

Thanks for letting us know that the final video tip has been posted.
And for those who found that the link in my original post didn't always work, it's