New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Friday, November 13, 2009

New WOM Book from Peggy and Linda

Kathy and I are so excited to see another marketing book for libraries coming out. This time it's from our friends, Peggy Barber and Linda Wallace. The book is called Building a Buzz: Libraries & Word-of-Mouth Marketing.

This duo is well-known in the library community and this book is sure to be a winner! If you've been to ALA's Swap & Shop in recent years and seen the white-coated "PR Docs" evaluating promo pieces, that's Linda & Peggy. So you know that they know their stuff.

Building a Buzz offers numerous effective word-of-mouth marketing (WOMM) strategies. And there's a wide range of sound marketing principles to help you spread the word about libraries within the community, including tips for delivering an effective message for your library, best practices and insightful reviews. Don't miss it!

No comments: