Pepsi challenge WOM

From WOMMA ....

At PepsiCo, they have committed to achieving business and financial success while leaving a positive imprint on society - delivering what they call Performance with Purpose. If you are a nonprofit or company and think you've got a worthy case study, then take the challenge. Tell us how you used word of mouth marketing to help a worthy cause in the area of Human or Environmental Sustainability.

The key criteria for winning an award are:
1. A clearly identified business problem
2. A well articulated insight into the problem
3. A creative solution taking with a caused-based initiative
4. Results that relate back to these business problems:

-	Human Sustainability: Teach consumers about positive nutrition, fitness, wellness and/or healthy lifestyle behaviors and choices; make the healthy choice an easier choice to make.
-	Environmental Sustainability: Conserve our natural resources; encourage recycling, operate in a way that minimizes our environmental footprint with the goal of reaching a net-neutral impact.

We're accepting submissions through October 30, 2009.
The chosen case study will have the opportunity to present their case study during the WOMMA Summit 2009 in Las Vegas November 18-20 during the WOMMY Awards luncheon. PepsiCo is sponsoring the winners registration to the conference with one complimentary registration.