At PepsiCo, they have committed to achieving business and financial success while leaving a positive imprint on society - delivering what they call Performance with Purpose. If you are a nonprofit or company and think you've got a worthy case study, then take the challenge. Tell us how you used word of mouth marketing to help a worthy cause in the area of Human or Environmental Sustainability.
The key criteria for winning an award are:
1. A clearly identified business problem
2. A well articulated insight into the problem
3. A creative solution taking with a caused-based initiative
4. Results that relate back to these business problems:
|-||Human Sustainability: Teach consumers about positive nutrition, fitness, wellness and/or healthy lifestyle behaviors and choices; make the healthy choice an easier choice to make. |
|-||Environmental Sustainability: Conserve our natural resources; encourage recycling, operate in a way that minimizes our environmental footprint with the goal of reaching a net-neutral impact.|
We're accepting submissions through October 30, 2009.
The chosen case study will have the opportunity to present their case study during the WOMMA Summit 2009 in Las Vegas November 18-20 during the WOMMY Awards luncheon. PepsiCo is sponsoring the winners registration to the conference with one complimentary registration.