New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Wednesday, October 21, 2009

AL Direct

I have to share because I am sooooo exited about the book I wrote with my friends, Mary Evangeliste and Jonathan Silberman.  The latest AL Direct highlighted it and I just got my advanced copy.  It has some really great tips by some of the best in the business and it's that kind of book that you'll really enjoy reading. Mary is an academic librarian and Jonathan is a designer and of course, I'm out of the public sector so it's a nice mix. I've heard so many academics say they have unique marketing challenges but I think having both academic and public strategies in the same book will benefit everyone. Depending on where you're coming from, there might be some controversial points of view too. I shared it with an executive director of a non-profit and she wanted a copy! 


lamerlo said...

Congrats to you! I can' wait to see it. I already asked that we buy it, even with our deteriorating book budget.

lamerlo said...
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