My new book, Bite-Sized Marketing; realistic solutions for the overworked librarian, has been published by ALA Editions.
I wrote it with Mary Evangeliste, and Jonathan Silberman and I am so proud of it. We wanted to create a marketing book that made sense of the new media, web 2.0 tools, Word of Mouth techniques and other marketing trends but we know how busy you are, so this book is not meant to be read cover to cover, instead it should be picked up and read in “bite-sized” pieces to get you on your way.
- Word-of-Mouth Marketing
- How to Market Electronic Resources
- Public Relations 101
- The New Marketing Tools
- Marketing Best Practices