New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Sunday, October 18, 2009

Nancy's new book is published!

My new book,
Bite-Sized Marketing; realistic solutions for the overworked librarian, has been published by ALA Editions.

I wrote it with Mary Evangeliste, and Jonathan Silberman and I am so proud of it. We wanted to create a marketing book that made sense of the new media, web 2.0 tools, Word of Mouth techniques and other marketing trends but we know how busy you are, so this book is not meant to be read cover to cover, instead it should be picked up and read in “bite-sized” pieces to get you on your way.

Chapters Include:
  • Word-of-Mouth Marketing
  • How to Market Electronic Resources
  • Public Relations 101
  • Outreach
  • The New Marketing Tools
  • Design
  • Branding
  • Marketing Best Practices
We think you'll be glad we wrote it for you!

1 comment:

~Kathy Dempsey said...

Congrats Nancy!! I can't wait to read it!!