New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

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Wednesday, August 19, 2009

MJ: 'Pop' Culture in the Library

From Channel 13, WJZ TV:
As millions watched the Michael Jackson memorial service on TV around the world, hundreds of people gathered at the Enoch Pratt Free Library (Baltimore), where the memorial was streamed live on big screens.

Talk about being aware of pop culture & public interest! Enoch Pratt drew in people by showing Michael Jackson's televised memorial service on its big screens -- and got TV coverage itself for doing so. This also demonstrates how flexible the organization is (arranging something quickly) and how empowered decision-makers are (I doubt they had to hold 10 meetings and wait for Board permission to do this).

Doing what interests the public, creating a sense of community, using their technology & space to full advantage -- wow.

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