New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Saturday, July 11, 2009

Improve Customer Input with Incentives

Marketing begins with understanding what your customers need. One way to get that information is through online surveys. If you've tried that approach and haven't gotten a great response you may want to try to offer an incentive. It doesn't take a lot of money to provide an incentives to have people give you input. Tech Soup offered a chance to win a $25 gift certificate from Amazon just to fill out a survey. To be effective make sure the reward speaks to the people you want to hear from. Teens might want iTune cards, Best Buy dollars or a free pizza. 

What I love about the posting below is the way they invite people to take a second step by agreeing to an interview [highlighted in red]. Replicate the approach for yourselves and see how it works. 

Disaster Preparedness and Relief Survey: Win an Amazon Gift Card!

Have you ever checked out TechSoup's Disaster Planning and Recovery Toolkit? It's a good place to turn for any organization whose tech infrastructure has suffered a disaster, natural or otherwise. We're overhauling the manual and toolkit, and we need your help!

If you have ten minutes to spare, please take our Emergency Preparedness Survey for Nonprofits and Public LibrariesEven if you haven't been impacted by a disaster, your input is still important. We want to learn what steps organizations are going through to protect their computers and data, even if they've been fortunate enough not to experience a disaster.

The survey is completely confidential, but if you are interested in sharing more information, we're also looking for people to interview about their own experiences in disaster preparation and recovery. The survey will give you the opportunity to express your interest in further participation.

We will select one respondent at random to receive a $25 gift certificate. Respond by July 10 to be eligible for the drawing. Please forward this survey to your colleagues at nonprofits, NGOs, or libraries. The survey is open to organizations anywhere in the world.

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