New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Sunday, June 28, 2009

Kathy's Podcast Interview on Longshots

Kathy is happy to report that she was recently interviewed by Sarah Long for her series of "Longshots" podcasts about library stuff.

We talked about my new book, The Accidental Library Marketer, and about library marketing in general. We also discussed that annoying question, "why do we still need libraries when we have the internet?" and I suggested some snappy comebacks for you to fire at those who dared ask. I hope you'll take a listen to the podcast and leave a comment.

And if this entices you, remember that I'll launch the book with a signing at ALA in Chicago on July 12. (It'll be part of the Swap & Shop in the Exhibit Hall, Sunday, 11am-1:30 pm.)

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