New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Tuesday, June 30, 2009

I Geek Marketing Libraries

By now you've probably seen the new OCLC campaign, Geek the Library. I love the bones of this campaign and look forward to hearing from the pilot cities as to whether the concept of using geek as a verb resonates with the public and if the public is connecting "Geeking" to the value of libraries, especially those members of the community who may be advocates yet don't use libraries .

Here's a news clip from WSAV NBC 3 in Savannah. The connection is made here beautifully.

Here's a gorgeous video made for the campaign called, I Geek Opening Night. This I'm not so sure makes the connection.

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