"The Next Media Company Manifesto
Here’s what I [Chris] believe might need to be true about the next media company:
- Stories are points in time, but won’t end at publication. (Edits, updates, extensions are next.)
- Curators and editors rule, and creators aren’t necessarily on staff.
- Media cannot stick to one form. Text, photos, video, music, audio, animation, etc are a flow.
- Everything must be portable and mobile-ready. (Mobile devices need to evolve here, too).
- Everything must have collaborative opportunities. If I write about a restaurant, you should have wikified access to add to the article directly.
- Advertising cannot be the primary method of revenue.
- In-line content marketing, clearly delineated/disclosed/explained is one revenue stream. One of many.
- Contributors come in many shapes: onstaff, partner (how pros like TechCrunch link to Washington Post), guest (for love and glory only), and conversational come right to mind. Who else?
- Value-add services are another revenue stream. Why not book hotels and flights from my travel magazine directly? Why not buy how-to information on marketing from Ad Age or FastCompany?
- Collaboration rules. Why should I pick the next cover? Why should my picture of the car crash be the best?
- Everything is modular and linkable. Everything is fluid. Meaning, if I want the publication to be a business periodical, then I don’t want to have to read a piece about sports.
- Paper isn’t dead: it’s on demand.
- Do-it-yourself publishing is next for us all. At first.
- We will all audition for mass physical distribution.
- It won’t matter (mass physical distribution) to us, lots of the time."