The New World of Word Of Mouth
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Thursday, May 07, 2009
The New World of Word Of Mouth
This is one of the best WOMM slideshows I've seen in awhile. I thinks it gives us some food for thought - how does your library provide your customers something meaningful or something that gives them status?
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Thank you for the kind comments. I think there's an important distinction between word-of-mouth and word-of-mouth marketing. The former relies on finding what's meaningful to your customers, and having talk naturally occur as a byproduct. The latter involves actively giving incentives to generate talk, and is more of a short-term strategy as talk often dries up when the incentive disappears.
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