New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Thursday, May 07, 2009

The New World of Word Of Mouth

This is one of the best WOMM slideshows I've seen in awhile. I thinks it gives us some food for thought - how does your library provide your customers something meaningful or something that gives them status?

1 comment:

Aaron Shields said...

Thank you for the kind comments. I think there's an important distinction between word-of-mouth and word-of-mouth marketing. The former relies on finding what's meaningful to your customers, and having talk naturally occur as a byproduct. The latter involves actively giving incentives to generate talk, and is more of a short-term strategy as talk often dries up when the incentive disappears.