tag:blogger.com,1999:blog-16726900.post5531916993148645294..comments2024-01-18T12:05:00.152-05:00Comments on The 'M' Word - Marketing Libraries: The New World of Word Of MouthNancy Dowdhttp://www.blogger.com/profile/05334494927083951535noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-16726900.post-25384877621799536602009-05-18T15:52:00.000-04:002009-05-18T15:52:00.000-04:00Thank you for the kind comments. I think there's a...Thank you for the kind comments. I think there's an important distinction between word-of-mouth and word-of-mouth marketing. The former relies on finding what's meaningful to your customers, and having talk naturally occur as a byproduct. The latter involves actively giving incentives to generate talk, and is more of a short-term strategy as talk often dries up when the incentive disappears.Aaron Shieldshttp://aaron-cultbranding.comnoreply@blogger.com