New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Monday, March 09, 2009

Guest blogging at SES NY

I am so excited! I've been invited to be a guest blogger at the Search Engines Strategies 2009 Conference and Expo 3/24-3/26 in NYC. I'll be tweeting and blogging throughout the three days which includes a keynote by the one and only, Guy Kawasaki, author of Reality Check.

Here's just a taste of what they offer at this conference:

-Learn how search engines rank web pages and how you can optimize yours to out-rank your competitors.

-Links to your website are vitally important. Discover methods of link building that keep your brand in front of potential customers.

-Increase traffic via organic listings, adhere to search engine guidelines and avoid "spam" penalties.

-Learn to rank better with pay-per-click advertising and how to do it right.

-Improve user experience by testing and tuning landing pages to ensure high conversion rates.

-Use analytics to track performance and generate maximum ROI using free and paid software.

-Network with peers and experts to learn the latest tips and trends in the search marketing industry.

They run conferences around the world, if you are in the tri-state area there is still time to register! If you go, let me know and we can hook up.


cwood said...

I look forward following you tweet it up about Guy K. I understand Michael Gray is also speaking.

Would you consider sharing your experience with the NJLA PR Committee at our May meeting?

Nancy Dowd said...