New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Wednesday, April 23, 2008

Connecting to our customers

I've been talking about using new media to connect with our customers and just found a series of very short videos by Calgary Public Library that are a neat example of that. I love the idea that they are focusing on the customer and their interests. Great model for others to emulate- could work with any micro-community. Would be great to see the customers create their own!

Tell me that break dancer isn't fantastic! They also feature a belly dancer, female rugby player and Grandpa! See the whole collection here.


Peter Bromberg said...

Great commercials! Thanks for bringing them to my attention :-)

Nancy Dowd said...

Yes, they get you thinking don't they?