New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Friday, March 28, 2008

Reaching Gen Y Consumers

A blog posting by Jodi Harris from iMedia has some interesting stats that advertisers are using to reach Gen Y consumers on their terms. Includes what media they can't live without, what makes a website trustworthy, their thoughts on ad-subsidized console games and more. Full Post

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