Thursday, September 20, 2007
Got mud flaps?
As if getting the John Cotton Dana Award for their campaign wasn't enough, my friends over at Wyoming have added the mud flap girl to the campaign. The thing I love about the whole campaign is that they have tapped into the personalities of their customers. The mud flap girl isn't going to make sense everywhere but in Wyoming, where they actually have mud flaps, it works. Good marketing speaks to your audience.
Posted by Nancy Dowd at 5:39 AM