Apple has just released its newest marketing for training and libraries could do something very similar. Think library... and of course think free! Here it is:
"Personal training at the Apple Store.
There’s no better way to learn more, or learn it faster, than with One to One personal training sessions at the Apple Store.
Our trainers — experts in all things Apple — create a program customized to your level of experience. You can choose individual sessions covering everything from getting started on a Mac to making more out of your memories. Or explore any topic you like. All for just $99 per year.
Personal training sessions are designed to move at your pace and provide the support and guidance you need, whether you’re new to Mac or ready to master the latest pro software."
We are already offering training, why not "personal training"? Check out the wording they are using- "faster", "customized", "individual", and that last line... "Personal training sessions are designed to move at your pace and provide the support and guidance you need."
library marketing
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1 comment:
Wow! I love this idea! :-)
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