New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Friday, May 04, 2007

Bike routes and Google maps -perfect together!

From Phil Windley's newsletter, Technometria.... he found this cool little application that uses Google maps for bike routes called Bikely. Here's a route he found near his house, but imagine making these (or have your favorite biking customers do it) for your town- adding your library as a stopping place, of course! The linking possibilities are endless!

This is a great target audience for libraries- lots of business people (both men and women) from the 20's through 60's are avid cyclists.

Remember that group? Wouldn't it be nice to get them into the library again?

The site also provide the ability to post running,hiking and even motorcycle routes. (Again, great target audiences!)

A definite addition to your online newsletters- adding, of course, suggested companion pieces- books on the subject, books on tape/MP3 to listen along the way and music selections....

David King had mentioned at CIL that his library, the Topeka & Shawnee County Public Library, offers t-shirts to customers going on vacation and ask that they take a picture of themselves on their trip in the shirt . It would be cool to offer a package like that for bikers, hikers and cyclists (don't forget the growing numbers of people scooting!)

Better yet... invest a few dollars and offer biking jerseys with your library's name- in big, bold letters. I can see it now, can't you?

library marketing

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