How many of you are writing press releases and not posting them to your web? One of the first things I suggest at my workshops on writing press releases is to create a page with links to all your releases and put a link of your home page called, "Media", "Press", "Press Releases", "Media Room", "News"... Call it anything you want but get those releases available to the public and the press. You've taken the time to write the release, this follow is an important step.
Also, don't forget that New Jersey libraries can post their releases directly to our webpages. We have an RSS feed and link them from both the NJSL webpage and njlibraries.org.
To post go to: http://www.njstatelib.org/LDB/LibNetNews/