New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Sunday, August 06, 2006

Coming to a computer near you- online videos promoting books

Library marketing; promoting books; trends; Vidlits

The NY Times ran an article today about how some large book publishers are running the equivalent of movie trailers on the web to attract new audiences to their books. Random House, Workman Publishing, Scholastic and other publishers are running videos on sites catering to readers as well as general-interest sites such as Yahoo and YouTube to promote their books. The price is right and the medium (internet advertising or web content) is right.

According to the article,

"No one at Bantam can be sure how much the videos contribute to overall sales. But Random House is ready to do it again: Daisy Kline, its marketing director for children's books, has just signed up for a similar program, the Teen Book Video Awards. The Book Standard is currently sending galleys for three books, Great and Terrible Beauty; The Book Thief and How I Live Now, to film schools."

It all makes sense, of course, but the question is how can libraries get onboard with this trend? Are any libraries linking to these videos yet?

Speaking of promoting books, have you checked out VidLits Yet? Author and innovator, Liz Dubelman created these creative and fun Flash pieces. They are really great and may inspire you to think ofsimilar similiar format tosomemote soem services at your library. [Sorry if you have dial- up it won't play]. YA Librarians will enjoy Meg Cabot's Vidlit - there are lots more!

Teens from the Public Library of Charlotte & Mecklenburg County created readinger eading video promoting
their summer reading program. Has anyone else moved ahead in this area yet?

1 comment:

John Porcaro said...

my (non-librarian) friend actually got hired to make these trailers, and just posted one on youtube...

check it out.