New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Wednesday, June 07, 2006

We are all in the same boat

A neat article this morning from iMedia Connection, Video Ad Models and Economics, reports from the Brand Summit on Vegas and gives you a chance to hear the conversations going on with ad agencies as they try to keep ahead of all the emerging technologies. Libraries aren't the only industry looking to figure out how we will stay relevant into the future!

I am especially interested in the emerging platform for consumer generated video content as a way to create some exciting story lines for libraries for a media campaign. Has any libraries had or heard of any successful media campaigns using CGVC? I would love to hear about them. If you can't leave a comment, feel free to email me-

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