New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Friday, November 09, 2018

New Marketing Award -- the LIMMYs

I'm delighted to tell you about a new award in the library marketing space! 

The Library Marketing Technology Innovation Awards, or LIMMYs for short, is a contest that U.S. public libraries of all sizes and shapes can enter. The deadline is a week away -- November 16, 2018.

Details are on the award website, which also links to the application page.

Libraries can enter more than once, and there are four  categories, which are detailed on the website:

These awards were recently conceived and set up by the vendor behind Patron Point, a marketing automation technology tool. It's a different sort of award -- it's not for a project you've already done, but for an idea you have. The winner will get support from Patron Point to implement the idea. As the website explains: 
This is your opportunity to come up with great ideas on how marketing automation technology can assist your library.
We will take the best proposals, work with you to implement them in a real-world environment, and test their potential.
The winning ideas will be recognized and presented at the national level and you could win a great prize for your library.
The Grand Prize is a free 1-year subscription to Patron Point and a $1,500 stipend for travel and registration to the 2019 ALA Annual Conference being held in Washington, D.C. in June. Runners-up will get a 50% discount on a 1-year subscription to Patron Point. 

There's also a blog post that discusses the new contest. The shortlist is scheduled to be announced Dec. 12, and the top winner will be named May 8, 2019.

There's no time to waste -- check out this opportunity and enter by November 16! 

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