New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Thursday, February 28, 2013

Database vs. Internet Poster from Gale

Every once in a while I run across something that makes me say, "Where has this been all my life?!?" Here's one of those things.

I found it on the Gale Cengage Learning website under its Free Resources section

Every librarian can use this! Point to it when clueless searchers use the open web instead of your databases. Send it to officials who ask why libraries still matter when everyone has the internet.

It's free to download, so go get it! (It's a high-quality PDF, suitable for printing. You can also customize in the bottom left circle.) Put it on your public-access computer screens, your websites, and your social media posts. Print posters to hang too -- and put plenty of them outside the library! 


Scot Sterling said...

To those of you who are interested in graphic design for library marketing communications, please feel welcome to view my blog dedicated entirely to this aspect of promoting library events, services and related corporate communications at:

I hope you will find projects that inspire your creativity and also remind you of important issues such as what content should be included on materials when promoting library services and events to the public.

~Kathy Dempsey said...

Thanks for alerting us to your nice blog, Scot! Your work looks good.

If I were looking for a designer, I'd see just one drawback of your blog: I can't easily find your name anywhere, not even on your Blogger profile. That lack of transparency might be a red flag for some visitors. Just a friendly tip about marketing yourself -- people need to feel like they can trust you.

Thanks for reading The M Word!

Scot Sterling said...

Hello, Kathy. Just to let you and your readers know, my blog name has been updated by replacing the word "graphic" with "marketing" to help emphasize the function graphic design serves in promoting library organizations. It can be read moving forward as: Readers will also be able to find my name right up at the top right as part of the "Welcome" message! Many thanks, Scot. =)