New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Sunday, January 29, 2012

A 4-Week Online Library Marketing Course

Do you wish you could learn more about library marketing?
Would you like to get college-level knowledge without enrolling in college? 
Do you want to learn from someone with real-world experience?
Would you like to advance your career without spending too much?
Don't want to commit to taking a whole semester of classes?
Want to do all this without ever leaving home?

Well, have I got a deal for you! 

There's a 4-week, online class being taught through Simmons Graduate School of Library and Information Science (a well-respected library school in Boston, Massachusetts). The class, "Marketing Your Library," is open to anyone, and is part of Simmons College's Continuing Education Program. And it costs just $250 (or $200 for Simmons graduates). It will take place March 1-31, 2012. You can learn more about it here, and register now.

It's taught by Rebecca Metzger, a former marketing / PR specialist who earned a library degree. Now she's a Reference, Instruction & Outreach Librarian at Lafayette College in Easton, Pa. Rebecca has taught this course before and it's done well enough to be back again.

What's more: This workshop uses my book (The Accidental Library Marketer) and Brian Matthews' book (Marketing Today's Academic Library) as the official texts. (I've read Brian's book and it's quite good!) 

So if you want to get some official knowledge under your belt without enrolling full-time, travelling, or spending too much, this is a perfect opportunity for you. 


Alison said...

Hey Kathy does "open to anyone" include people from overseas? If so I can publicise it on my blog here in New Zealand :-)

~Kathy Dempsey said...

Yes Alison, anyone, anywhere. It would be great if you posted it too!