New Marketing Trends

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Monday, December 05, 2011

"Seduction is framing what you want to do in terms of what the person wants to do already." - S. Abram

A Good Memory: Eric and Jaap visiting NJ
I was just catching up on some inspirational sites and loved listening to Stephen Abram on TWIL [This Week in Libraries.] For those of you who aren't familiar with TWIL, it's a fantastic weekly video interview program by our Dutch boys- Eric and Jaap. In this session Stephen works his magic talking about the need for libraries to seduce their customers in order to help people connect with us on an emotional level. It's what Kathy and I believe and Stephen explains it beautifully here.

Toward the end of the discussion he touches on the topic of book clubs and I think its worth your time to listen to and then take a day to let your own ideas percolate. Book clubs, book discussion groups or whatever you choose to call them provide a social extension to reading and can produce some pretty amazing results for those who join. Stephen talks about the idea of book clubs for parents helping people to become better parents. I remember a library in NJ that hosted a book club for divorced people that helped people build new and better lives after divorce. Are we doing enough when it comes to creating opportunities and incentives for new book clubs in our libraries and communities?

Take a few minutes to enjoy the discussion. See all the interviews [they are pretty amazing!] at This Week in Libraries

TWIL #53: Stephen Abram (Vice President, Strategic Partnerships and Markets at Gale Cengage) from Jaap van de Geer on Vimeo.

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