New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Tuesday, September 13, 2011

A Conference Just for You!

Who wouldn't want to visit beautiful Arcadia University in the fall?

Are you tired of seeing library conferences just for technology, management, and other specialties, but none just for the PR and marketing folks? Well I've got good news! There's going to be a 2-day conference in Philadelphia next month that's been custom-built for us. It's the Inaugural Conference of a new organization called 
The Association of Library Communications and Outreach Professionals (ALCOP). 

As the website explains, ALCOP "is dedicated to promoting the work of the men and women who are responsible for delivering the message of a library's importance to the community through public relations, special events, fundraising, and program development."  This fledgling organization and conference have been put together by Bob Kieserman and his associates at The Communication Group

This event will be Oct. 9 & 10, on the campus of Arcadia University just outside Philadelphia. The program is extensive and the price is affordable, especially if you book by Sept 26. And there are two great keynoters: Chris Olson of Chris Olson & Associates, a long-time library marketing guru; and Kathy Dempsey of Libraries Are Essential, who happens to be the person writing this post.  ;->  

Please check out the program and try to make it to Philly for at least one of the days. Bring along members of your Friends or Board. Let's get a conference of our own off the ground! (If you do register, please indicate that you heard about the ALCOP conference from me, b/c I'll get credit for promoting attendance. Hmmm, I think that would be "marketing the marketing"!)

Come on out October 9 - 10 to meet me and lots of other colleagues, to learn from each other, to enjoy great camaraderie, and to strengthen our specialized group of library employees and advocates. Libraries depend on us for their success; let's push our skills and strategies to the next level. 

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