New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Wednesday, April 27, 2016

Speakers Needed: Library Marketing and Communications Conference

The conference hotel
The Call for Proposals Is Open
for the

Dallas, TX, Nov 1617, 2016
Crowne Plaza Dallas Near Galleria–Addison

The Planning Committee of the 2016 Library Marketing and Communications Conference (LMCC) is interested in receiving proposals for presentations that showcase the tried and true, the latest trends, and the best practices while providing practical tips and takeaways that can be immediately applied to any library's communication and marketing efforts. We're looking for speakers who have done this work long enough to have experiences and lessons to share.

You should have enough content to fill at least 45 minutes, not counting Q&A. You'll be able to share handouts and slides with attendees electronically.


Submission Deadline: Midnight Eastern Time on May 2 
Notification of Presentation Approval: May 27

Get all the details here.

Suggested topics include, but are not limited to, these concepts:

1.      Communications campaigns / Media relations
2.      Social media plans / Tips / Analytics
3.      Marketing / Communication plans
4.      User Experience / Customer service
5.      Collaborations / Partnerships
A scene from LMCC 2015
6.      Community engagement projects
7.      Planning and promoting programs
8.      Market research / Surveys / Focus groups
9.      Branding strategies / Projects
10.  Technology / Apps / Websites / Software
11.  Graphic design / Production
12.  Communications / Support / Management of internal staff
13.  Political strategy / Bond issues / Budgets
14.  Effective PR / Messages / Value statements
15.  Promoting electronic resources
16.  Pop-up libraries / Services outside of buildings

For any additional questions, send email with the subject line"LMC Speaker Questions" to: General Questions About Speaking: 
Joan Barnes:  Community Engagement Librarian  University of Nebraska-Lincoln 

Questions About the Proposal Form: 
Emily Glimco:  Marketing and Communications Associate  Northbrook (Ill.) Public Library  
Organized by the Library Marketing and Communications Group   
Facilitated by Amigos Library Services  

 FULL DISCLOSURE: I'm the Chair of this event. The first LMCC, held in November 2015, was very well-received. In fact, it sold out! So start planning now for this year's conference. If you don't want to speak, then come to network and learn at this one-of-a-kind show that's focused on just what you need to succeed! ~Kathy Dempsey 

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