New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

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Wednesday, July 08, 2015

New Marketing and Communications Conference!

Have you heard about the new conference that's being designed just for library marketing and PR people?? It's called the Library Marketing and Communications Conference, and it will be held just outside Dallas, Texas, this November. I'm leading the Program Committee that's planning the event, and I couldn't be more excited!! 

Here are the details: 

Dallas, TX, Nov 3–4, 2015

Organized by the Library Marketing and Communications Group
Sponsored by Amigos Library Services 

Propose to Speak by July 15.
Register by July 30 to get the Earlybird rate of only $275.

(That rate includes breakfast and lunch, plus drink/snack breaks on both days! Please book your hotel room through the conference website to ensure that you get all the discounts we've arranged:

This conference is designed for library employees of any level who are involved in marketing, communication, public relations, social media, and outreach in academic, public, and special libraries. The sessions will explore issues that are important for this niche of library work, and the conference will include time for attendees to network and to discuss mutual challenges.

This new event is an outgrowth of four previous meetings. Kieserman Media began the Association of Library Communications and Outreach Professionals (ALCOP) and ran conferences of the same name near Philadelphia in 2011 and 2012. That group ran similar shows, renamed the Library Communications Conference (LCC), near Philly in 2013 and in New Jersey in 2014. When its leader, Bob Kieserman, decided to stop organizing the conferences, a group of former attendees decided to reboot and relaunch them.  

Those of us in the budding Library Marketing and Communications (LMC) group believe that library workers deserve a small event that's geared specifically toward the necessary work of marketing communication (MarCom), which includes public relations, social media, branding, and related topics. We feel that, if more library employees improved these skills, then all types of libraries would be in better positions to have their messages heard and to have their services well-used and appreciated.

I hope that many of you M Word readers will send us proposals to present talks at LMCC. Time is short, though: Proposals are due in 1 week, on July 15! Here's what we're looking for:

The Program Committee of the Library Marketing and Communications Conference (LMCC) is interested in receiving proposals for presentations that apply the latest trends, best practices, and research in the field while providing practical tips that can be immediately applied to any library's communication and marketing program.

Although not limited to these areas, topics of interest include:

1. Communication 101
2. Using Social Media effectively
3. Writing strategic marketing plans
4. Promoting special collections
5. User Experience and its impact on libraries
6. Collaborating with other units or organizations
7. Engaging the community
8. Planning and promoting programming
9. Creating surveys for patrons or non-users
10. Branding
11. Making promotional videos
12. Designing graphics and infographics
13. Working with the press
14. Fundraising
15. Crisis Communication

Please Note: There will be a discounted block of rooms at the Crowne Plaza; rooms include breakfast. Earlybird Registration is $275 and includes 2 lunches plus drink / snack breaks.

A library service organization,

is generously sponsoring this conference. They're working hard to ensure that it's affordable and valuable. I can't thank them enough for all they've done! 

Questions? Send email 
with the subject line
"LMC questions" to:

General Conference Questions: 

Questions About Speaking:  
Joan Barnes:
Community Engagement Librarian
University of Nebraska-Lincoln

Questions About the Proposal Form:
Jodie Borgerding:
Instruction & Liaison Services Librarian
Webster University

I hope to see many of you in Dallas this fall! 

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